Marketing Manager

About the Role

We are looking for a seasoned Marketing Manager to join our Marketing Support Business Unit in Singapore, supporting the South East & South Asia (SESA) cluster. This role acts as a strategic bridge, connecting regional marketing execution with global directives. The ideal applicant will have substantial marketing experience exclusively within the IT Distribution sector.

Key Responsibilities

• Develop and manage channel marketing strategies alongside global technology vendors and internal product managers, including overseeing co-marketing plans and Marketing Development Funds (MDF).
• Ensure compliance with vendor branding standards and audit requirements to enable successful fund recovery.
• Serve as the main marketing point of contact between global vendor teams and regional SESA business leadership.
• Plan and implement B2B marketing campaigns to engage and enable partners including System Integrators, Value-Added Resellers, and Corporate Resellers.
• Drive lead and demand generation initiatives to build the sales pipeline across IT business domains such as Cloud, Infrastructure, and Software.
• Organize and oversee industry events, partner roundtables, webinars, and product launches both in Singapore and the broader SESA region.
• Act as the Singapore focal point for global marketing execution, reporting to the global marketing leadership team.
• Monitor and analyze campaign return on investment (ROI), sales pipeline impact, and other marketing performance indicators, reporting these insights to global and regional leadership.
• Adapt global marketing assets and campaigns to align with the unique cultural and business requirements of the SESA market.

Requirements & Qualifications

• Possess 5 to 8 years of focused marketing experience strictly within the IT Distribution industry; marketing agency experience alone is not suitable.
• Strong understanding of the IT channel ecosystem, including complex multi-tier distribution models and vendor-partner dynamics.
• Experience managing cloud or enterprise IT product portfolios is highly favorable.
• Demonstrated ability managing marketing budgets and expertise with MDF processes and compliance.
• Based in Singapore with legal authorization to work locally.
• Excellent stakeholder management abilities, capable of influencing global and regional cross-functional teams.
• Exceptional communication and project management skills.