Marketing Manager

About the Role

Lead marketing efforts at VEDIC LAB®, one of Europe's fastest-growing and award-winning brands focused on stopping women's hair loss through a unique blend of Ayurvedic herbal science and Swiss biotechnology. As Marketing Manager, you will be responsible for managing all consumer communications and campaigns end-to-end, reporting directly to the Founder. Your mission will be to help elevate VEDIC LAB from an emerging direct-to-consumer (DTC) brand into a global leader in its category with revenues exceeding $100 million.

Core Responsibilities

• Develop and execute all consumer communications across multiple channels and touchpoints throughout the customer journey.
• Create and manage a comprehensive annual marketing calendar that aligns brand priorities with ongoing campaign roadmaps.
• Oversee content strategy to ensure consistency with campaign goals and brand messaging.
• Collaborate closely with founders and the growth team to integrate acquisition and retention strategies into messaging.
• Maintain brand voice integrity across DTC, marketplaces, and pharmacy outlets.
• Work cross-functionally with design, growth, and retention teams to deliver cohesive campaigns from concept through execution.
• Utilize native-level fluency in both English and German to craft authentic messaging for the DACH region and international markets.
• Lead organic growth efforts by managing social media, community engagement, and earned media channels to build reach without reliance on paid campaigns.
• Set standards for email campaign writing regarding tone, clarity, and conversion effectiveness.
• Develop and execute strategic brand building and revenue partnerships in the DACH market.
• Identify and capitalize on external PR opportunities to enhance brand exposure.
• Contribute to new product ideation and help shape the product roadmap.

Required Qualifications

• Minimum 5 to 10 years of experience in brand marketing, with significant expertise in the beauty sector.
• Based in a European time zone and comfortable working remotely.
• Fluency in both spoken and written English and German at a native or near-native level.
• A start-up mentality: adaptability, speed, and hands-on approach to executing projects.
• Proven entrepreneurial spirit with autonomy in problem solving and ownership within a fast-scaling, multi-market environment.

Benefits of Joining VEDIC LAB®

• Competitive salary package.
• Opportunity to hold equity shares in a rapidly expanding company.
• Unique learning experience in cutting-edge brand building.