Marketing Manager

About the Company and Role

Betway Africa is part of Super Group, a publicly traded digital gaming enterprise listed on the NYSE. The company operates prominent brands in sports betting and online gaming, including Betway and Jackpot City. With decades of industry experience, Super Group is committed to delivering exceptional entertainment experiences globally.

As a key figure within Super Group Africa, the Marketing Manager will spearhead strategic marketing efforts in Ghana, a vital market for the company’s continental growth ambitions. The role includes leading initiatives that enhance brand visibility, customer acquisition, engagement, retention, and revenue enhancement.

Key Responsibilities

• Lead and mentor a team of marketing professionals, ensuring top performance and impactful delivery of marketing programs.
• Utilize data insights to identify and solve marketing challenges, driving business objectives effectively.
• Collaborate extensively with internal cross-functional teams to improve customer experience and support product and business goals.
• Oversee project delivery across marketing, product, and partnership domains, meeting deadlines, budgets, and quality standards while managing risks.
• Maintain and strengthen relationships with external agencies, partners, and creative teams for consistent brand representation and successful collaborations.
• Manage brand planning, campaign schedules, and budget control, while continuously monitoring key performance indicators to optimize marketing ROI.
• Formulate and implement marketing and partnership strategies that accelerate brand growth, customer base expansion, and commercial success.
• Ensure all marketing activities comply with regulatory and licensing requirements pertinent to the industry and region.
• Steer brand strategy and integrated marketing campaigns across digital, traditional, and experiential platforms based on consumer insights and market trends.
• Manage acquisition channels including social media, digital marketing, ATL, BTL, activations, and sponsorships for maximum reach and engagement.
• Drive customer retention efforts through segmentation, lifecycle marketing, VIP programs, and promotional campaigns to enhance customer loyalty and value.
• Regularly analyze market dynamics, competitor moves, and company performance to identify growth opportunities and inform strategy adjustments.

Candidate Profile and Skills Required

• Strong communication abilities, both written and spoken, capable of simplifying complex concepts.
• A team player with a collaborative approach to working with diverse business units.
• Exceptional organizational skills with an aptitude for managing several projects concurrently without compromising quality.
• Detail-oriented with a commitment to producing high-quality outcomes.
• Flexible and remains effective in fast-evolving environments.
• A relevant tertiary qualification is advantageous.
• 5 to 10 years of comprehensive marketing experience, with demonstrated success in managing full-cycle campaigns.
• Strategic thinker with analytical skills and commercial acumen to create effective marketing plans, manage budgets, and enhance ROI.
• Deep understanding of consumer behavior, brand positioning, and go-to-market strategies.
• Proven experience in directing marketing efforts across multiple platforms and markets, preferably within Africa.
• Competent in handling agencies, partners, and stakeholders at various organizational levels.
• Strong project management and capability to prioritize tasks and meet deadlines efficiently.
• Customer-centric focus aimed at delivering excellent customer engagement and experiences.
• Technologically literate and adaptable to dynamic business conditions.
• Available to travel within African markets when necessary.

Preferred Additional Skills

• Experience in online gaming, sports betting, or other regulated sectors.
• Exposure to multiple African markets.
• Knowledge of gaming industry regulations and compliance standards.
• Background in sports, entertainment, or digital-first consumer brand marketing.
• Familiarity with CRM, loyalty programs, and customer lifecycle management.
• Experience working within complex, matrixed corporate environments.

Company Culture and Values

Super Group embodies core values tied to behavioral competencies essential for all employees, including adaptability, ownership, initiative, resilience, teamwork, integrity, and innovation. These define the organizational culture and guide expectations.

Employee Benefits

• Access to extensive learning and development opportunities to accelerate career progression.
• Regular performance feedback through structured assessment tools aiding personal growth.
• Support programs for employee and family wellbeing including Employee Assistance.
• Comprehensive medical insurance coverage.
• Group life insurance including coverage for critical illnesses.

Additional Conditions

This position requires trustworthiness due to access to customers’ financial data; therefore, credit and criminal background checks will occur as part of the hiring process. Also, qualification verification will be conducted. Candidates should consider their application unsuccessful if not contacted within two weeks.

Shortlisted candidates may need to complete assessments, and recruitment relevance to internal talent development programs will be considered.