Manager - Social Media

About the Role

Join the forefront of the digital gaming industry with Super Group, a publicly traded leader powering prominent brands like Betway and Jackpot City. We are expanding our innovative team and seek a dynamic Social Media Manager to lead and shape our social media operations across international markets from our base in Lagos.

Role Overview

As Social Media Manager, you will guide and manage a team dedicated to boosting our organic and paid social media presence. This role demands strategic oversight of content creation, community engagement, sponsorship activations, and compliance with industry regulations—all to enhance our brand's voice across multiple platforms. You will collaborate with various internal departments and external agencies to execute and evolve our social media strategy aligned with overarching marketing goals.

Key Responsibilities

• Develop and lead comprehensive social media strategies aligned with digital marketing objectives.
• Recruit, lead, and nurture a proficient social media team, establishing clear roles and workflows.
• Manage paid social advertising campaigns across various platforms.
• Create platform-specific content strategies for mainstream and emerging networks.
• Design and maintain a content calendar synchronized with marketing activities and industry events.
• Set up key performance indicators, analytics frameworks, and reporting mechanisms to assess social media impact.
• Initiate and oversee influencer marketing programs suited to the iGaming sector.
• Ensure strict compliance with gambling laws, advertising standards, and platform policies.
• Handle budgeting to ensure effective allocation and return on investment across social media channels.
• Keep updated with new social media technologies and trends, adjusting strategies accordingly.
• Work cross-functionally to integrate social media with broader business initiatives.
• Serve as the social media expert in interdepartmental collaborations and projects.
• Continuously analyze performance metrics and industry developments to optimize social media approaches.

Candidate Profile

• Exceptional communication skills with the ability to convey complex concepts clearly.
• Strong collaborator capable of working effectively across teams to meet shared objectives.
• Excellent organizational abilities to handle multiple simultaneous projects efficiently.
• Meticulous attention to detail with a commitment to quality standards.
• Resilient and adaptable in a rapidly changing and high-demand environment.

Qualifications and Experience

• Bachelor's degree in Marketing, Communications, or a related discipline.
• Minimum of 5 years of social media marketing experience, including at least 3 years in a managerial capacity.
• Demonstrated success in building and expanding social media teams and strategies from inception.
• Advanced knowledge of major social media platforms, their algorithms, and advertising tools.
• Entrepreneurial approach to creating effective processes and strategies.
• Proven leadership skills, including hiring and talent development.

Additional Desirable Skills

• Experience managing social media for multiple countries or regions.
• Expertise in influencer marketing and partnerships with content creators.
• Proficiency in analyzing social media performance and reporting insights.

Our Core Values

• Adaptability
• Accountability and ownership
• Proactivity
• Resilience
• Teamwork
• Integrity
• Innovation

Benefits and Growth Opportunities

• Access to extensive learning and development programs designed to accelerate your career growth.
• Regular performance feedback to support your professional development.
• Employee Assistance Program for personal and family support.
• Comprehensive medical insurance coverage.
• Group life insurance including dread disease protection.

Additional Information

• Applicants will undergo credit and criminal background checks due to access to sensitive financial information.
• Verification of qualifications is mandatory as part of the hiring process.
• Candidates may be required to complete an assessment during the recruitment process.
• If you do not receive communication within two weeks post-application, please consider your application unsuccessful.