Marketing Lead, International Scripted Series Strategy at Apple TV

About the Role

Join Apple TV’s team in London to lead marketing initiatives for International Scripted Series. This role involves partnering with multiple teams including programming, development, producers, creators, agencies, and more to craft compelling audience-focused marketing strategies and comprehensive go-to-market campaigns. Apple TV offers the platform to share creative storytelling globally with audiences in over 100 countries.

Key Responsibilities

• Maintain strong collaboration with the International Scripted Series Development team based in London.
• Lead campaign strategy and creative direction for titles from the International Development team, acting as the campaign quarterback.
• Drive campaign progression alongside producers, showrunners, filmmakers, and other key partners.
• Support the execution of multi-media creative assets across paid, owned, and earned platforms ensuring alignment with series positioning and Apple branding.
• Provide cross-functional campaign support via meetings, presentations, marketing recaps, trackers, timelines, budget reviews, and status reports to ensure goal achievement.
• Prioritize campaign resources, manage deliverables and communicate realistic timelines.
• Work closely with Creative teams to ensure consistent creative output and brand alignment.
• Identify and lead brand partnerships, grassroots marketing efforts, activations, and internal or third-party integrations.
• Collaborate with the broader Apple ecosystem to promote cross-company campaigns involving retail, Music, News, Books, Pay, and more.

Candidate Qualifications

• At least 10 years of consumer marketing experience focused on media or entertainment scripted series.
• Proven track record managing creatively driven 360-degree campaigns from strategy formulation through tactical execution.
• Experience working within complex matrix organizations and leading cross-functional collaborations among diverse teams and external partners.
• Proficiency in budget planning and tracking, coordinating with creative, social, and research teams using internal systems.
• Outstanding communication and presentation skills, able to convey ideas clearly to varied stakeholders including creative and business teams.
• Strong strategic thinking and analytical problem-solving capabilities.
• Excellent organizational and multi-tasking skills with high attention to detail.
• Self-motivated with a positive, proactive approach and willingness to learn.

Preferred Qualifications

• Experience in media strategy and analytics encompassing media mix modeling, budgeting, forecasting, pricing optimization, ROI analysis, and goal measurement.
• A digital-first mindset with knowledge of leveraging organic social media and digital platforms for content creation, audience development, and community engagement.
• Background in managing brand partnerships and integrated multi-touchpoint marketing including retail, experiential activations, editorial placements, newsletters, and email marketing.
• Bachelor’s degree or equivalent educational qualification.

Inclusion and Accessibility

Apple is committed to diversity and inclusion, fostering an environment where all employees and applicants are treated fairly and provided reasonable accommodations as a Disability Confident employer. Apple also considers candidates with criminal backgrounds per applicable laws. Accessibility is a core value across Apple’s culture, benefits, and digital tools to ensure everyone feels welcomed and supported in their career journey.