Marketing Lead

About Fun and the Role

Fun is revolutionizing capital markets by simplifying the way assets transition from traditional fragmented systems to blockchain-based platforms. Our infrastructure enables consumer-facing fintech companies to manage onboarding, account access, deposits, and withdrawals, making blockchain interactions as smooth as conventional finance. Positioned at the convergence of payments, blockchain infrastructure, engineering, and user experience, Fun delivers an exceptional onboarding and payment stack designed to boost growth and ease financial infrastructure maintenance.

We are seeking a Product Marketing Lead to be our inaugural dedicated marketer. This pivotal role will define Fun’s external positioning, close knowledge gaps in complex sales conversations, and translate technical blockchain and payment solutions into compelling business advantages across target markets.

Key Responsibilities

• Develop distinctive and clear messaging that converts Fun's intricate payment and blockchain technologies into understandable value propositions tailored to diverse audiences and markets.
• Lead content creation and distribution on platforms like X and LinkedIn, highlighting product launches, partnerships, and team successes through close collaboration with Product, Engineering, and Sales teams.
• Craft compelling customer testimonials, case studies, and data-driven stories to establish credibility and demonstrate Fun’s impact during buying cycles.
• Manage website content strategy and execution for customer and product pages alongside company leaders and external partners.
• Provide the sales team with strategic materials including pitch decks, collateral, competitive analyses, objection handling guides, and tailored industry narratives.
• Conduct deep market research, customer interviews, and performance analysis to understand customer needs, competitor landscapes, and market dynamics.
• Support broader marketing efforts beyond product marketing, including podcast coordination, executive thought leadership, video production, events, and conferences until dedicated roles are established.

Candidate Requirements

• Over six years of experience in product marketing or a closely related field, ready to contribute immediately.
• Proven expertise marketing technically complex products, ideally within crypto, fintech, payments, or similarly sophisticated sectors.
• Exceptional storytelling and writing ability with a successful history of creating clear business value from technical products through diverse formats such as website copy, sales collateral, case studies, and social media content.
• Proactive operator skilled in rapidly producing results without large teams, utilizing AI tools daily for research, market insight, and competitive analysis.

Preferred Qualifications

• Experience within crypto, fintech, or payment industries.
• History as an early or first marketing hire at a startup environment.
• Familiarity with B2B sales cycles and collaborating with sales teams to enhance education, differentiation, and conversion.

Why Join Fun

• Influence the future of payments and programmable finance.
• Engage with cutting-edge technology in a rapidly innovating field.
• Work with a mission-driven team promoting accessibility, openness, and trust.
• Play a vital role where your contributions rapidly impact the business.
• Collaborate with top-tier protocols, developers, and financial infrastructure leaders.

Work Environment

This position is primarily based at our Midtown, New York City headquarters with in-person collaboration Monday through Thursday, and optional work-from-home Fridays for rest and balance.

Compensation and Hiring Process

The position offers a base salary ranging from $225,000 to $250,000 per year in line with New York City pay transparency regulations. We seek to provide top-tier competitive pay, complemented by equity, performance incentives, and comprehensive benefits. Salary offers reflect impact, experience, and skills while maintaining internal equity.

Artificial intelligence tools may assist in candidate screening and verification, but all final hiring decisions are made by humans. For questions about data processing during hiring, please contact us.