Marketing Executive – Retail Sector (Toys R Us)

About Al-Futtaim Group and Retail Division

Originally founded in the 1930s as a trading enterprise, Al-Futtaim Group has grown into a leading diversified and progressive private company headquartered in Dubai, UAE. The group operates through five main sectors: automotive, financial services, real estate, retail, and healthcare. With over 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa, Al-Futtaim partners with over 200 prominent global brands. The company is recognized for its entrepreneurial spirit and strong customer focus, continually expanding and adapting to meet customer needs while upholding values of respect, excellence, collaboration, and integrity.

Role Overview

The Marketing Executive will work directly with the Marketing Manager to support a variety of marketing initiatives primarily aimed at enhancing social media presence and content creation for clients, including Toys R Us. This role encompasses campaign execution across multiple platforms, market analysis, and digital marketing operations. Essential success factors include proficient time management, creative flair, communication excellence, data-driven decision making, and the ability to manage multiple deadlines effectively.

Key Responsibilities

• Execute marketing campaigns incorporating store activations, digital advertising, print media, social media channels, and email promotions.
• Drive and monitor conversion rates as a performance metric.
• Conduct market research to understand target demographics, monitor competitive activities, and identify market trends.
• Keep abreast of evolving industry trends and new marketing technologies to ensure campaigns remain innovative and effective.
• Analyze data and relevant KPIs to assess campaign performance and recommend strategies for optimization.
• Collaborate closely with the Marketing Manager in strategy implementation and contribute creative ideas and tactical initiatives.
• Manage and optimize presence across key digital channels including Facebook, Instagram, YouTube, TikTok, and LinkedIn by generating engaging multimedia content.
• Track social media metrics such as follower growth, engagement rates, reach, and impressions for ongoing improvement.
• Support budget management by monitoring expenditures and ensuring campaigns remain financially efficient.

Required Skills and Qualifications

• Bachelor’s degree in Marketing or equivalent field.
• Between 3 to 4 years of marketing experience in a high-paced environment demanding adherence to strict deadlines.
• Strong project and timeline management capabilities.
• Excellent proficiency in creating compelling written content and clear communication.
• Experience in digital marketing tools and social media platform management.
• Skillful in interpreting market data and utilizing insights to refine campaigns.

About Al-Futtaim Retail

The retail division of Al-Futtaim is a major player in the Middle East, Africa, and Asia markets, partnering with renowned brands such as IKEA, ACE, Toys R Us, Zara, Mango, and Marks and Spencer. The company maintains a diverse workforce representing over 100 nationalities across 12 countries and strives to continue growth through innovative launches and talent development.