Marketing Executive - Retail Design and Events (MYER Partnerships)

About BONIIK

BONIIK stands as Australia's premier hub for K-Beauty, featuring an expanding presence through exclusive premium concessions within MYER department stores. We connect enthusiasts with leading international K-Beauty brands.

Role Overview

We seek an energetic, hands-on Marketing Executive with a creative edge to strengthen our brand presence, enhance retail design, and orchestrate impactful experiences within MYER and our wider retail network. This individual will be pivotal in shaping the physical brand environment, balancing strategic marketing with practical design engagement across our brick-and-mortar outlets.

Reporting Lines and Partnerships

• Reports directly to the Marketing Manager and Retail Operations Manager.
• Collaborates extensively with global K-Beauty brand principals and MYER's concession and floor management teams.

Key Responsibilities

• Develop and visualize compelling window displays, counters, and product placements to optimize customer flow and engagement, localizing global brand directives into three-dimensional retail experiences.
• Create and oversee production of point-of-sale materials, lightboxes, seasonal signage, and bespoke props, coordinating closely with printing and production vendors to maintain quality standards.
• Serve as the primary marketing and design liaison with brand partners, pitching creative concepts, securing approvals, and aligning with product launch schedules.
• Support the Marketing Manager in evolving brand identity and growth, keeping abreast of global retail design trends and competitor strategies to introduce innovative visual merchandising approaches.
• Plan and execute experiential retail events including brand activations, VIP masterclasses, and MYER-wide initiatives designed to captivate customers and boost sales.
• Collaborate with digital marketing to create physical installations that are highly shareable, augmenting digital campaigns and influencer activities.
• Evaluate and report the commercial effectiveness of retail design projects, events, and promotional efforts to management and external partners.

Candidate Profile

• Possesses 2 to 4 years of experience in retail marketing, visual merchandising design, brand management, or event coordination, preferably within beauty, fashion, or luxury retail sectors.
• Demonstrates strong visual design skills with expertise in color coordination, composition, and interior styling; proficiency with design software such as Adobe Creative Suite, SketchUp, Canva, or comparable floor planning tools is highly advantageous.
• Strategic thinker with deep understanding of brand DNA balancing creative design aligned with commercial objectives.
• Effective collaborator adept in stakeholder management, skilled at negotiating space allocations with MYER management and presenting concepts to international brand partners.
• Enthusiastic about event logistics and enjoys hands-on coordination and styling of retail displays in fast-paced settings.

Benefits

• Work within a vibrant, supportive, and beauty-focused team culture.
• Opportunity to lead creative spatial and graphic design projects that influence premium retail environments.
• Manage a significant retail partnership with an iconic department store and collaborate with prestigious global beauty brands.
• Receive generous discounts on products and frequent brand-related perks.
• Potential for career advancement in a rapidly growing company.

Application Process

Interested candidates should submit their resume along with a portfolio or a concise overview highlighting past successful visual merchandising campaigns, retail design projects, or brand activations they have conceptualized and delivered.