Marketing Executive - Hospitality

Position Overview

We are seeking a talented Marketing Executive with a background in hospitality to enhance the marketing efforts of our restaurants and related outlets in Abu Dhabi. The role involves crafting engaging restaurant content, managing social media channels, coordinating photography and videography, driving promotional initiatives, and building influencer relationships alongside brand communication.

Key Responsibilities

• Create captivating content across platforms such as Instagram, Facebook, TikTok, LinkedIn focusing on restaurants, cafes, bars, events, and hospitality themes.
• Manage social media calendars, write compelling captions, promotional messages, and campaign announcements.
• Produce reels, short videos, stories, and behind-the-scenes materials ensuring brand consistency and tone alignment.
• Capture or organize high-quality food, beverage, lifestyle, and restaurant imagery and video.
• Support promotion of new menus, themed events, seasonal campaigns, increasing customer engagement and reservations.
• Coordinate with chefs and operations teams to ensure up-to-date, accurate marketing and promotional content.
• Plan and oversee food and lifestyle photoshoots and video coverage, including collaboration with creative vendors.
• Handle editing of photos and videos using tools like Canva, CapCut, and Adobe suite.
• Maintain an organised repository of all marketing assets including photos, videos, and promotional materials.
• Identify and coordinate with influencers and media partners, managing visits, collaborations, and ensuring delivery of agreed content.
• Assist with digital marketing activities including paid social campaigns, website and profile updates, email marketing and customer communications.
• Support event marketing and onsite presence for restaurant launches, themed evenings, brunches, and other special events, often requiring work during evenings or weekends.
• Prepare weekly and monthly reports on marketing metrics such as social engagement, campaign performance, reservations, and competitor analysis.
• Manage marketing budgets, coordinate supplier payments, and keep detailed department documentation and calendars.

Candidate Profile and Skills

• Solid experience in restaurant, hospitality, or F&B marketing with a minimum of two to four years demonstrated through previous roles or portfolio.
• Strong content creation abilities including copywriting, storytelling, and visual branding.
• Proficiency in producing reels, short videos and managing content across multiple social media platforms.
• Excellent understanding of current digital trends and social media management.
• Good eye for food presentation and visual media including photography and videography.
• Highly organised, proactive with excellent multitasking and stakeholder communication skills.
• Comfortable working within restaurant environments and attending events outside normal working hours.
• Technical knowledge of Canva, CapCut, Microsoft Office; knowledge of Adobe Creative Suite is an advantage.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Hospitality, Business, or related discipline.
• Relevant experience specifically with restaurant, hotel, café, or hospitality brands is mandatory.
• Fluency in written and spoken English.
• Applicants should be currently residing in Abu Dhabi.

Additional Information

• The position offers a monthly salary of up to AED 10,000, inclusive of all benefits.
• Accommodation is not provided as part of this role.
• This is an on-site, full-time role based in Abu Dhabi.