Marketing Executive - Hospital Marketing & Sales

Job Overview

We are seeking a Hospital Marketing & Sales Executive or Manager to drive patient inflow, cultivate referral networks, promote hospital offerings, and enhance the hospital’s brand recognition within the community. This role requires a mix of strategic planning and field marketing based at the hospital premises.

Key Responsibilities

• Formulate and execute marketing tactics to raise outpatient department (OPD) and inpatient (IP) admissions.
• Discover new business avenues and partnerships to expand hospital reach.
• Generate leads through organizing health camps, forging corporate partnerships, and engaging community programs.
• Promote specialized medical services such as dialysis, surgery packages, and health check-ups.
• Establish and maintain strong ties with referring physicians, clinics, and hospitals, including frequent visits to general practitioners and consultants.
• Manage the referral database and monitor conversion rates effectively.
• Build collaborations with corporates, insurance firms, and third-party administrators (TPAs), including handling empanelment procedures.
• Conduct health camps, corporate check-ups, and awareness initiatives to strengthen institutional partnerships.
• Design and oversee marketing campaigns both online and offline, coordinating with digital marketing teams for social media, websites, and advertisements.
• Manage hospital branding materials such as hoardings, brochures, and other promotional collateral.
• Perform competitor analysis on services, pricing, and strategies to identify market trends and patient preferences, recommending service and pricing enhancements.
• Focus on patient relationship management by ensuring satisfaction, collecting feedback, managing escalations, and enhancing retention and loyalty programs.
• Prepare comprehensive marketing reports daily, weekly, and monthly, track campaign ROI, and maintain detailed records of leads, conversions, and revenue.

Qualifications and Experience

• Possess an MBA or Bachelor's degree in Marketing, Business Administration, or Healthcare Management.
• For managerial positions, a minimum of 5 years’ experience in hospital or healthcare marketing is preferred.

Skills Required

• Excellent communication and interpersonal capabilities.
• Strong negotiation and relationship management skills.
• Understanding of healthcare services and hospital operations.
• Sales-oriented with a focus on achieving targets.
• Basic knowledge of digital marketing techniques.

Performance Metrics

• Growth in OPD and IP patient numbers.
• Increase in corporate partnerships and referrals.
• Revenue growth driven by marketing activities.
• Enhanced patient satisfaction ratings.
• Improved brand awareness and engagement.

Working Conditions and Benefits

• The position involves both fieldwork and hospital-based responsibilities.
• Work hours are flexible, including possible weekend events or camps.
• Benefits include reimbursement for cell phone usage, health insurance, and provident fund contributions.