Marketing Executive - DACH Influencer Marketing

About YesStyle.com

YesStyle.com stands as a prominent global e-commerce platform specializing in Korean and Asian beauty, fashion, and lifestyle products. Alongside its sister company AsianBeautyWholesale.com, which functions as a B2B distributor, YesStyle offers thousands of brands to millions of customers internationally.

Role Objective

The Marketing Executive for the DACH region will focus on expanding and enhancing YesStyle's influencer network within Germany, Austria, and Switzerland. The goal is to elevate brand recognition through strategic and creative influencer marketing campaigns targeting the local audience.

Key Responsibilities

• Design and execute influencer marketing strategies aligned with the brand's overall marketing objectives to boost visibility in DACH.
• Identify suitable influencers active on platforms like YouTube, Instagram, and TikTok, and initiate collaborations for content creation.
• Develop and nurture long-lasting relationships with engaged influencers to ensure impactful partnerships.
• Conduct market and competitor research to uncover opportunities for competitive advantage in the region.
• Propose and implement influencer-driven campaigns that enhance brand awareness and promote influencer partners.
• Serve as the primary liaison between YesStyle and influencer collaborators, ensuring a positive and professional interaction.
• Compile marketing performance reports and monitor key data metrics related to influencer activities.

Candidate Requirements

• Possess a Bachelor's degree in marketing, communications, or a related discipline.
• Minimum of three years of professional experience in marketing; supervisory experience is an advantage.
• Experience working with Key Opinion Leaders (KOLs) in Germany or the broader DACH territory is highly preferred.
• Fluency in both written and verbal English and German communication.
• Strong familiarity with social media platforms and influencer marketing methodologies.
• Proficient in analyzing data to derive actionable insights.
• Excellent interpersonal, communication, and organizational skills with careful attention to detail.
• Capable of managing multiple priorities efficiently within a dynamic environment.
• Possesses an analytical mindset to interpret marketing data effectively.
• Demonstrated ability to build effective professional relationships.

Perks and Benefits

• Opportunity to work within a global company with offices in Hong Kong, Seoul, Berlin, and Tokyo.
• Flexible hybrid office arrangement.
• Access to employee discounts across the entire YesStyle product range.
• Work from a modern office located centrally in Berlin.