Marketing Executive: Content, Creative & Marketing Coordination

Role summary

Vijaya Diagnostic Centre is looking for a marketing professional in Hyderabad to handle the daily coordination of content, creative assets, digital support, and local marketing activities. This position is centered on execution support and cross-team coordination rather than strategy building.

The selected candidate will collaborate closely with the in-house designer, external agencies, and internal stakeholders to ensure briefs are clear, revisions are handled smoothly, and routine marketing materials are delivered on time. The role calls for strong follow-up skills, attention to detail, practical content judgment, and the ability to manage several small tasks at once.

Core responsibilities

• Support everyday creative production across digital, social media, print, BTL, website, and internal communication needs.
• Turn marketing requirements into precise and actionable briefs for the design team.
• Guide the designer on layout expectations, message order, copy placement, call-to-action treatment, format changes, and adaptation requirements.
• Coordinate revisions and make sure feedback is communicated clearly.
• Review creatives for spelling, grammar, logo placement, formatting, readability, brand consistency, and brief alignment.
• Track routine creative work such as social posts, banners, WhatsApp creatives, website banners, posters, standees, leaflets, brochures, and internal communication materials.
• Maintain records of requests, status updates, revisions, approvals, and final files.
• Coordinate content requirements for social media, web pages, blogs, SEO content, brochures, and other marketing materials.
• Work with content writers, SEO teams, and internal teams to collect inputs needed for execution.
• Check content for basic grammar, layout, readability, and consistency before handoff.
• Share approved content with the right team for publishing, upload, or design adaptation.
• Coordinate with the external social media agency on monthly calendars, captions, creatives, reels, and regular deliverables.
• Monitor social media tasks and ensure inputs and approvals are shared on time.
• Support digital campaigns with routine creative and content requirements.
• Coordinate with SEO and website teams for small content edits, page updates, and upload support.
• Assist with BTL and local marketing work such as camps, centre-level branding, leaflets, standees, posters, banners, and local promotional material.
• Create basic designs in Canva when needed for WhatsApp creatives, invitations, announcements, or internal communication.
• Resize and adapt approved design templates into multiple formats.
• Ensure Canva outputs follow brand basics such as logo use, color scheme, font usage, and clean layout.
• Keep trackers for creative jobs, content status, approvals, and agency deliverables.
• Organize creative files, drafts, references, and final approved assets.
• Follow up with internal teams, designers, vendors, and agencies so that routine work stays on schedule.
• Provide day-to-day administrative support to the marketing team wherever needed.

Experience and profile

The role requires 2 to 4 years of relevant experience in creative development, marketing coordination, content support, creative coordination, social media coordination, or agency coordination.

Candidates with experience in healthcare, diagnostics, hospitals, wellness, retail, or other service-sector marketing environments will be preferred. Prior exposure to in-house design teams, social media agencies, SEO teams, or content teams will be an added advantage.

Skills and tools

The ideal candidate should understand marketing creatives, social media content, website content, and BTL communication at a practical level. Strong written and verbal communication, clear briefing ability, consistent follow-up, and sharp attention to detail are essential. The person should be comfortable working with agencies, vendors, designers, and internal teams, managing multiple small timelines, and using MS Excel or Google Sheets for trackers. Proficiency in Canva is required.

Education and eligibility

This opportunity is open to any graduate. Preferred academic backgrounds include Marketing, Mass Communication, Business Administration, English, Design, or related disciplines.

Additional context

The position is based in Hyderabad and is primarily focused on daily creative production support, designer coordination, content coordination, agency follow-ups, basic content review, and marketing execution assistance.

About the company

Vijaya Diagnostic Centre Pvt. Ltd. is a leading diagnostic services provider with a long-standing reputation for quality and reliability. The organization was among the earliest to offer a broad range of diagnostic services under one roof and has played a pioneering role in diagnostic medicare in Andhra Pradesh and Telangana. It has also expanded its presence to Kolkata, Pune, Noida, and Karnataka, with close to 160 centres across 13 cities in India. With more than 40 years of commitment to patient-first service, the company has become a trusted name in diagnostic healthcare.