Marketing Executive

About City Fertility

City Fertility has been creating families for over 21 years with more than 21,000 babies born through its fertility services. As a leading IVF and fertility provider in Australia, it integrates cutting-edge scientific advancements with compassionate patient care. Its connection with the CHA IVF global network offers access to international expertise and innovations.

Why Work With Us?

• Become part of a global network recognized for fertility expertise
• Engage in a supportive, cooperative, and inclusive workplace culture
• Benefit from ongoing opportunities for professional learning and career advancement
• Contribute to positively impacting patients and families' lives daily

Role Overview

This position offers an exciting opportunity for a marketer early in their career to gain comprehensive insight and hands-on experience in diverse marketing activities at one of Australia's top healthcare brands focused on fertility. Working as a Marketing Executive in a collaborative and high-achieving team, you will be involved in digital and traditional marketing efforts including campaigns, content design, event coordination, brand stewardship, partnerships, and patient engagement initiatives.

Key Responsibilities

• Assist the Marketing Manager in executing marketing strategies and campaigns across advertising, new clinic launches, events, and promotions
• Manage campaign briefs, timelines, and coordinate assets efficiently
• Create compelling copy and content for marketing collateral, communications, and advertisements tailored to various formats and channels with an awareness of trending topics suitable for target audiences
• Conduct quality checks on advertisements including scheduling, performance monitoring, and reporting
• Maintain and update marketing calendars, trackers, and asset libraries to ensure organizational efficiency
• Act as a brand ambassador, ensuring all marketing materials reflect consistent, customer-focused, compassionate, and pertinent messaging
• Support B2B marketing activities through collaboration with State Sales Teams on events, digital programs, trade exhibitions, and related initiatives
• Contribute innovative ideas for social media content and assist in community management
• Coordinate effectively with external agencies, vendors, and internal departments to keep projects on schedule
• Ensure all marketing content and advertisements comply with AHPRA and ACCC regulations
• Promote inclusive and culturally sensitive communications that assist individuals facing sensitive decisions
• Take initiative to expand knowledge across marketing domains including brand management, digital marketing, content creation, and analytics

Candidate Profile

• Possess tertiary qualifications in Marketing, Communications, or a related discipline; professional registration with AHPRA is not required
• Understand foundational marketing concepts and the roles of various media channels within integrated strategies
• Exhibit strong verbal and written communication ability coupled with meticulous attention to detail
• Demonstrate a curious and team-oriented approach with enthusiasm to undertake diverse marketing tasks
• Align with the organization's core values of Compassion, Respect, Commitment, Quality, and Communication in professional conduct

Additional Information

This role is fully on-site within Queensland clinic locations; therefore, candidates must be available for in-person work across multiple sites. Applications from recruitment agencies are not being considered currently. Interested candidates should submit a resume and cover letter including contacts of two referees.