Marketing Executive

About Life Style Sports

Life Style Sports stands as Ireland's premier sports retailer, proudly Irish-owned and dedicated to empowering the Stylised Athlete through innovative and memorable experiences. Operating 39 stores alongside a dynamic eCommerce platform, and with a committed team exceeding 650 members, the company partners with world-leading sports brands. The organisation values people above all, fostering a socially inspired, inclusive, and courageous culture. Recognised as the top sports retailer employer in Ireland in both 2023 and 2024, Life Style Sports champions diversity, highlighted by a positive Gender Pay Gap report and notable contributions from women in its workforce.

Role Overview

The Marketing Executive plays a pivotal role in sculpting the voice and presence of this vibrant brand in Ireland's sports retail sector. This position involves spearheading dynamic and compelling marketing campaigns and activations across channels ranging from digital platforms to physical stores. Reporting to the Head of Creative, the role requires the delivery of timely, budget-conscious, and brand-consistent campaign executions, collaborating closely with various internal teams and external partners. The incumbent will engage directly with renowned global brands like Nike, Adidas, HOKA, Columbia, and Sweaty Betty, staying ahead of trends and injecting fresh ideas that resonate with the sporting community.

Key Responsibilities

• Oversee the brand communications calendar to ensure crucial product launches are effectively featured.
• Collaborate with creative teams and external producers to generate engaging and relevant content.
• Coordinate with concept teams to clarify campaign requirements and secure input from all stakeholders.
• Manage campaign execution alongside production teams and agencies to guarantee punctual and budget-aligned delivery.
• Analyze campaign outcomes and document insights to enhance future initiatives.
• Prioritize and manage campaigns for brand partners, ensuring distinctive Life Style Sports assets.
• Plan and coordinate sponsorship and event activities to create impactful brand moments.
• Maintain the concept calendar to sustain continuous consumer engagement on key brand moments.
• Track budgets meticulously and provide regular updates.

Candidate Requirements

• At least two years of experience in creative, social media, activations, or marketing roles.
• Proven experience in planning and executing marketing campaigns within an omnichannel retail environment or similar.
• Capability to manage multiple project budgets concurrently.
• Strong multitasking skills with cross-functional collaboration experience.
• Deep passion and knowledge of sports culture, footwear, and fashion trends.
• Relevant degree or equivalent qualification in Marketing or Business Studies.

Additional Qualifications and Attributes

• Possession of a full driving license.
• Experience facilitating event planning and management.
• Excellent verbal and written communication skills.
• High level of organisational capability.
• Effective team player mentality.