Marketing Events Specialist

Company Overview

HealthStream is a leading provider of workforce solutions tailored for the healthcare industry. Our platform supports healthcare organizations by enhancing operations through advanced learning, clinical development, credentialing, and scheduling tools. We focus on streamlining tasks, boosting engagement, and promoting safety to cultivate environments where employees thrive and patient care excels.

Why Work With Us

Joining HealthStream means being part of a mission-driven team dedicated to innovation in healthcare technology. We provide competitive salary packages, comprehensive benefits, and an inclusive culture that values creativity and cooperation. Our goal is to improve healthcare quality by empowering professionals who deliver care, a commitment maintained for over three decades.

Our vibrant workplace promotes diverse, values-based collaboration and offers flexibility including work-from-home options, wellness programs, volunteer opportunities, and career development prospects. Our campuses in Nashville and San Diego feature inspiring designs, coworking spaces, and free employee parking.

Position Summary

We are looking for a Marketing Events Specialist to lead the digital production and evolution of our virtual events program, specifically HealthStream User Group sessions and webinars. This role blends event production expertise with strategic insight, using engagement data to continuously refine and enhance the customer experience. Collaboration with program leads and various teams, including Product Marketing and Customer Success, is essential.

Responsibilities

• Manage the end-to-end digital production of virtual User Group sessions and webinars, including platform configuration, speaker preparation, rehearsals, and live facilitation.
• Ensure superior audiovisual quality by overseeing technical setups, speaker coaching, and real-time troubleshooting during live broadcasts.
• Support hybrid event components to deliver seamless experiences for both physical and virtual attendees.
• Optimize and maintain the digital event technology stack, including platforms like Sequel.io, Cvent, Zoom, and integrations with Higher Logic, Salesforce, and Marketing Cloud.
• Collaborate to build and maintain the digital events content calendar and align event topics with strategic product and customer education goals.
• Analyze attendee data and engagement metrics to generate actionable insights for improving future events and overall program strategy.
• Provide comprehensive post-event performance analyses and reports with recommendations for enhancements.
• Manage speaker communications and logistics to ensure timely and consistent presentation delivery.
• Adhere to all company security policies, procedures, and training requirements.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a similar discipline.
• Three to six years of experience managing digital events, webinars, or virtual programs within a B2B SaaS environment.
• Proficiency with virtual event tools such as Sequel.io, ON24, Cvent, or Zoom Webinars.
• Strong analytical skills to interpret event performance data and turn it into actionable program improvements.
• Excellent project management capabilities to handle multiple digital events simultaneously with meticulous attention to detail.
• Familiarity with marketing technologies including Salesforce, Marketing Cloud, Higher Logic, and Qualtrics or comparable platforms.
• Effective communication skills for collaboration with cross-functional teams and managing speaker relations.
• Preferred experience in healthcare SaaS or regulated B2B sectors and community-driven digital experiences.
• Ability to work independently within a remote setting, prioritizing tasks and thriving in a dynamic environment.

Compensation and Benefits

The pay range is $70,352 to $75,000, with final compensation based on experience and qualifications. Benefits include medical, dental, vision insurance, paid time off, parental leave, 401k plans, health and flexible spending accounts, life and disability insurance, critical illness and accident coverage, legal and identity protections, pet insurance, employee assistance programs, and fitness reimbursements.

Additional Information

HealthStream is committed to equal employment opportunity and prohibits any discriminatory practices. We also caution candidates to be vigilant against recruitment scams and confirm all communications are from official company channels.