Marketing Events and Campaigns Executive

Role Overview

We are seeking a highly organised and passionate professional to fill the position of B2B Marketing Campaigns and Events Executive within our expanding international marketing team. This role involves leading creative marketing campaigns and managing complex global event programs to deliver tangible business outcomes. The executive will coordinate Siren's worldwide events calendar, handle timelines, liaise with stakeholders, create marketing collateral, and ensure every event maximizes the company's value.

About Siren

Siren develops advanced technology designed to protect individuals, assets, and networks. Our platform serves organisations in national security, cyber threat intelligence, fraud prevention, public safety, and enterprise sectors, enabling them to conduct large-scale investigations efficiently. Originating from innovative PhD research at the University of Galway, Siren has evolved into a global technology firm with teams across the US, APAC, UK, Ireland, and Europe. Our solutions help top investigative and intelligence agencies detect threats, disrupt criminal activities, and expedite key investigations.

We foster a collaborative, innovation-driven environment where employees have opportunities to grow and make meaningful contributions. Our core principles emphasize innovation, agility, customer empathy, trust, and the ethical use of technology.

Key Responsibilities

• Lead Account Based Marketing (ABM) initiatives alongside the CMO, targeting key accounts internationally, and analyze campaign performance through comprehensive marketing metrics.
• Develop and manage cross-channel multi-region marketing campaigns focused on brand awareness, prospect nurturing, and demand generation, incorporating market research and competitive analysis.
• Coordinate online and offline event marketing activities, including tradeshows and Siren's global event schedule, to optimize business impact.
• Collaborate on social media strategies, create engaging content in line with brand identity, and participate in content sharing across platforms.
• Design and distribute email marketing communications, including monthly newsletters, primarily using Hubspot.
• Master Hubspot Marketing Automation and CRM to manage marketing funnels, campaigns, and data accurately.
• Analyze marketing spend, assess campaign ROI, and conduct surveys to gather customer and prospect sentiment.

Required Qualifications and Experience

• A degree or equivalent qualification in Marketing, Business, or Technology, preferably a master's level.
• Minimum of three years’ professional experience in marketing or events, preferably with a large technology firm or consulting company.
• Proven copywriting skills and experience with both digital and offline marketing channels.
• Experience collaborating effectively with sales teams.
• Familiarity with Hubspot is an advantage but not compulsory.

Desired Attributes

• Ability to thrive in fast-paced, evolving environments and handle ambiguity with confidence.
• Curious and genuinely enthusiastic about marketing, technology, and the sectors we serve.
• Self-motivated and disciplined, confident in teamwork and humble in approach.
• Collaborative mindset with the ability to influence through evidence-based recommendations.
• Enjoys the creative process and finds fulfillment in both working and achieving results.

Additional Information

This position is based in Galway with occasional travel across Europe and internationally. While the role can operate remotely, presence in Galway is preferred for occasional hybrid working. The role involves working with professionals from law enforcement, cybersecurity, and technology sectors, supporting their marketing capabilities and representing Siren at relevant industry events.