Marketing Director

Role overview

A New York City fashion label with a strong cultural purpose is seeking a Marketing Director to lead its NYC-based marketing function. The role is responsible for turning the brand’s creative direction and cultural point of view into measurable growth, stronger community engagement, and revenue impact.

This leader will coordinate marketing across owned channels, earned media, partnerships, retail activations, email/SMS, and PR. They will also establish the processes, schedules, briefs, KPIs, and reporting structure needed to make marketing more consistent, scalable, and accountable in a founder-led environment.

Key responsibilities

• Set and manage the yearly and seasonal marketing plan around the brand calendar, including drops, collaborations, retail moments, pop-ups, and cultural events.
• Convert brand direction into integrated campaigns with a consistent story, visual approach, and audience focus across every channel.
• Define campaign goals, measurement methods, and success indicators such as traffic, conversion, customer mix, retention, earned media value, and community growth.
• Work with Creative/Design to shape campaign ideas, messaging systems, and the assets required to support the brand’s mission.
• Create a repeatable go-to-market framework for launches, including briefing, timelines, channel sequencing, and post-launch reviews.
• Drive growth through an organic-first approach using content, community initiatives, collaborations, creator seeding, and PR support.
• Improve owned channels like email/SMS, site content, SEO fundamentals, and product detail page storytelling to support conversion and retention.
• Set up a testing rhythm with A/B experiments, creative refinements, landing page improvements, and clear learnings after each test.
• If paid media is used, establish strict guidelines around goals, CAC/ROAS targets, creative testing priorities, and budget control.
• Lead planning for every product drop, including narrative, content order, asset lists, and launch-day execution.
• Coordinate with E-Commerce on homepage, collection page, and PDP merchandising, along with release-day readiness such as timing, communications, and FAQs.
• Plan and execute retail events and pop-ups with defined objectives, run-of-show, staffing plans, and post-event analysis.
• Manage partnerships and collaborations through joint marketing plans, content exchange, PR angles, and clear division of responsibilities.
• Own PR strategy and manage any agency or contractor support, including press targets, outreach angles, sample coordination, and scheduling.
• Build relationships with cultural partners, creators, and community leaders who align with the brand’s mission.
• Develop creator and influencer seeding programs with clear selection criteria, tracking methods, and impact measurement.
• Set standards for community management and escalation, including social listening, response guidance, and issue handling.
• Lead and grow the marketing team and/or contractors across brand, content, PR, CRM, and partnerships.
• Maintain a strong operating cadence with weekly planning, creative reviews, launch standups, and monthly performance reviews.
• Own the marketing budget and vendor relationships, monitor spend against plan, and ensure outputs support business goals.
• Prepare weekly and monthly reporting that connects marketing activity to outcomes such as traffic, conversion, repeat purchases, list growth, earned media, and retail event results.
• Run seasonal review sessions to capture lessons learned and improve future playbooks and execution quality.

Requirements

• 8–12+ years of marketing experience in fashion, streetwear, or culturally driven consumer brands, with direct ownership of launch strategy and brand growth.
• Proven ability to lead cross-functional work across creative, product, e-commerce, and operations teams.
• Strong sense for creative quality and brand storytelling, with experience delivering culturally relevant campaigns.
• Comfort with data and performance analysis, including KPI definition and interpretation using tools such as Google Analytics, Shopify analytics, and CRM reporting.
• Hands-on experience managing email/SMS strategy, ideally with tools such as Klaviyo, and running a disciplined content calendar.
• Experience managing vendors or agencies, including budget ownership and performance tracking.
• Excellent written and verbal communication skills, with the ability to present plans, results, and tradeoffs to senior leaders.
• High levels of organization and follow-through, with the ability to juggle multiple campaigns at once.

Additional information

Position: Marketing Director. Location: New York, NY. Employment type: Full-Time. This is an on-site role in the company’s NYC office.

The company and role are centered on a fashion brand with a cultural mission, and the marketing function is expected to support both brand storytelling and commercial performance.