Job description

About STERRY

STERRY is a performance-focused growth marketing agency that helps ambitious brands expand through measurable, data-led campaigns. The team has supported clients in generating over $100 million in traceable online revenue across crowdfunding, e-commerce, and growth-driven initiatives. STERRY is now helping scale a logistics technology platform and is hiring a commercially minded Marketing Director to support worldwide growth.

Role Overview

This position is designed for someone who is comfortable owning both strategy and execution. You will connect B2B supply chain marketing with platform growth, building and refining the marketing system that attracts, converts, and keeps 3PL partners and platform users across global markets. You will work closely with the CEO and partner with multiple teams to lead growth planning, market expansion, outreach, funnel improvement, campaign execution, and performance tracking.

Core Responsibilities

Set and run the company’s global marketing approach, covering brand positioning, demand generation, content, SEO, paid campaigns, email, and product marketing.
Create and improve inbound and outbound funnels that bring in qualified 3PL partnerships and platform registrations.
Design scalable lead-generation and nurture workflows through email, LinkedIn, and other acquisition channels.
Develop clear messaging that speaks to 3PL providers, e-commerce merchants, and supply chain decision-makers.
Work with the CEO to align marketing plans with business goals, expansion priorities, and strategic partnership targets.
Regularly review growth opportunities, customer acquisition tactics, and market movements to inform strategy.
Research, assess, and shortlist potential 3PL partners across global markets based on coverage, capability, and strategic alignment.
Maintain an organized database of prospects, including services, contacts, engagement history, and partnership stage.
Run outreach via email, LinkedIn, and related channels to introduce the platform and create partnership opportunities.
Lead discovery and qualification conversations to judge partnership fit.
Prepare prospect summaries, competitor reviews, service-gap analysis, and recommended engagement approaches.
Manage follow-up and relationship-building across the partnership pipeline.
Track and respond to inbound partnership requests, emails, and direct messages professionally and promptly.
Oversee social media activity tied to partner engagement and brand visibility.
Lead and mentor team members and virtual assistants supporting sourcing and outreach work.
Monitor website activity, user behavior, order flow, conversions, and journeys to identify growth improvements.
Track KPIs such as MQLs, sign-ups, conversion rates, CAC, LTV, and campaign results.
Analyze channels, engagement metrics, and conversion paths to strengthen platform performance.
Review order trends and operational patterns, escalating issues and spotting process improvements.
Prepare weekly and monthly reporting on growth results, outreach performance, partnership pipeline health, and strategic next steps.
Perform competitor analysis and monitor logistics trends, pricing updates, market changes, and new opportunities.
Lead a cross-functional team supporting marketing, outreach, research, design, development, and growth efforts.
Directly manage the 3PL searching and outreach team to ensure sourcing and engagement targets are met.
Coordinate with design, development, operations, and data teams to improve customer experience and growth outcomes.
Set goals, reporting routines, workflows, and performance expectations for the team.
Promote accountability, continuous improvement, and decisions based on data.
Act as a strategic partner to the CEO on growth, partnerships, and market expansion.
Coordinate cross-functional projects so priorities stay aligned and execution remains on schedule.
Carry out ad hoc market research, competitor analysis, and business intelligence work for decision-making support.
Help with scheduling, communications, meeting preparation, and executive follow-ups tied to key initiatives.
Support meeting notes, action-item tracking, and project coordination.
Arrange travel and logistics for partnership meetings, conferences, and industry events when needed.

Requirements

6 to 8+ years of experience in marketing, growth, business development, partnerships, or a related leadership role.
Practical background in logistics, freight forwarding, fulfillment, supply chain, shipping, or 3PL technology.
Strong command of both inbound and outbound lead-generation approaches.
Experience building outreach and nurture sequences using email, LinkedIn, and similar channels.
Good understanding of global logistics markets, pricing structures, competitive dynamics, and industry trends.
Experience leading cross-functional teams and driving growth initiatives.
Strong analytical ability and familiarity with modern marketing and analytics tools.
Working knowledge of Google Analytics, Hotjar, CRM systems, automation tools, and reporting platforms.
Shopify and e-commerce ecosystem experience is preferred.
Strong project coordination, stakeholder management, and organizational skills.
Ability to perform well in a fast-moving, remote, growth-oriented environment.

Why Join STERRY

You will have the chance to help scale a growing global platform while working directly with leadership. The role offers autonomy to influence strategy, shape business decisions, build partnerships, and make a measurable impact in a rapidly changing industry.

Additional Information

Location: Remote

Job Type: Full-time

Team Structure: You will directly lead and collaborate with a 3PL Searching Lead and a 3PL Searching Assistant.

Marketing Director (Growth & Strategic Partnerships)