Marketing Director

Role Overview

We are looking for a strategic yet execution-focused Marketing Director to run the marketing function, with the strongest emphasis on demand generation, pipeline expansion, and revenue contribution. This position will guide the full marketing approach, spanning content, performance marketing, and events, while prioritizing the creation of qualified leads and measurable commercial results.

You will be expected to design scalable demand programs, deepen alignment with sales, and increase market reach through digital initiatives, field marketing, and industry events.

Core Responsibilities

Demand generation is the main priority in this role. You will own the global strategy for creating awareness, engagement, and qualified leads, while coordinating with the central digital team to plan and improve integrated campaigns across paid media, email, account-based marketing, webinars, content syndication, and SEO. You will also define and oversee lead scoring, nurture journeys, and lifecycle programs in partnership with Sales, while improving MQL-to-SQL conversion and pipeline contribution. In addition, you will manage marketing automation and CRM connections to keep data reliable and performance reporting accurate, and you will establish KPIs around lead volume, cost per lead, customer acquisition cost, and pipeline impact.

For events and field marketing, you will set strategy and lead execution for trade shows, industry events, executive roundtables, webinars, and roadshows. This includes handling pre-event promotion, engagement during the event, and follow-up after the event to convert leads. You will also develop experiential marketing initiatives that support both brand awareness and pipeline growth, while managing agencies, vendors, and event budgets.

In the broader marketing leadership capacity, you will work with Product Marketing to sharpen messaging and go-to-market strategy, and partner closely with Sales leadership to define ideal customer profiles, target segments, and pipeline priorities. You will help create tighter feedback loops between sales and marketing, enable the sales team through campaigns, content, and field programs, and present performance updates to executive leadership. Collaboration with Product, Customer Success, and Partnerships will also be part of the role.

Experience and Qualifications

We are seeking someone with at least 12 years of B2B marketing experience and substantial ownership of demand generation. A strong background in IT-focused B2B environments is important, and experience working alongside product teams is preferred. Prior exposure to SaaS or enterprise technology marketing would be an advantage. The ideal candidate will have a clear history of generating pipeline and revenue through marketing, as well as experience managing regional or global campaigns. Hands-on experience with events, ABM, and field marketing is also required.

The role calls for strong expertise in marketing automation platforms such as HubSpot, Marketo, and Pardot, along with solid CRM experience, preferably in Salesforce. You should bring a data-driven approach, strong analytical thinking, leadership capability, and excellent stakeholder management. Clear communication and strong storytelling skills are also essential.

Education

A bachelor’s degree in Marketing, Business, or a related discipline is required. An MBA is preferred.

Success Metrics

Success in this position will be measured through growth in marketing-sourced pipeline and revenue, stronger lead quality and conversion, improved event ROI and pipeline influence, better sales alignment, stronger campaign performance, and increased brand visibility and market presence.

Location

This position is based in the United States, with preferred locations in Virginia or New York.