Marketing Director - Australia & New Zealand

About Explora Journeys

Explora Journeys is a dynamic luxury brand rooted in Swiss hospitality and the maritime expertise of the MSC Group. Our uniquely designed fleet is reshaping the cruise experience to captivate the next generation of luxury travelers. Based in Sydney, this role offers a leadership chance to build and enhance our marketing efforts across Australia and New Zealand.

Role Overview and Responsibilities

• Formulate and implement a comprehensive annual marketing strategy covering B2C, B2B, and B2B2C channels, ensuring integration of media, digital, PR, and trade marketing to achieve clear commercial results.
• Serve as a key regional leader aligning marketing initiatives with wider business and revenue goals.
• Guard the regional brand identity by managing campaigns that align with global branding while tailoring them effectively for ANZ luxury clientele.
• Manage marketing calendars, coordinating internal teams and external agencies for consistent and timely multi-channel execution.
• Oversee the regional digital strategy emphasizing paid media, search, and programmatic advertising to drive performance, customer acquisition, and retention through data-driven personalization.
• Direct the media plan development, optimize media spends, and ensure continuous performance monitoring with a focus on digital channel effectiveness.
• Adapt global trade marketing approaches to the regional market, strengthening distribution via impactful co-marketing initiatives and providing partners with leading digital sales tools.
• Utilize customer data and market intelligence to capitalize on growth opportunities and refine targeting methods while maintaining awareness of the competitive luxury travel marketplace.
• Track and evaluate marketing outcomes against brand and financial KPIs with a focus on return on investment and revenue attribution, reporting insights to senior leadership.
• Manage the regional marketing budget diligently, including vendor agreements, to maximize strategic investments and commercial impact.
• Act as the primary regional marketing liaison to global teams, advocating for ANZ priorities and ensuring cohesive execution across markets.

Candidate Profile and Essential Qualifications

• Over 12 years of senior marketing experience with proven success at the director level or equivalent.
• Bachelor’s degree in Marketing, Business, or related discipline.
• Demonstrable expertise in digital marketing, performance marketing, data analytics, paid media, CRM, and marketing technologies.
• Strong commercial mindset with a history of linking marketing efforts directly to revenue growth.
• Experience managing integrated marketing programs across diverse channels and customer groups.
• Proficiency with analytical platforms such as Google Analytics and CRM/reporting software.
• Preferred experience in luxury, travel, or hospitality industries.
• Excellent stakeholder engagement and influence skills within complex global organizations.
• Fluency in written and spoken English.
• Willing and able to travel domestically and internationally as needed.
• Flexibility to collaborate across multiple time zones, including evening meetings with European offices.

Our Vision

At Explora Journeys, we're pioneering a new realm of luxury ocean voyaging that combines exploration, well-being, and environmental respect. Join us to transform your passion for travel into a rewarding career and experience an ocean of possibilities.