Marketing Coordinator

About Canopy Management Group

Based in Springfield, MA, Canopy Management Group is an accredited Association Management Company (AMC) that partners with associations, nonprofits, professional societies, and member entities to deliver tailored operational and strategic assistance aimed at enabling industries and communities to prosper. Our approach is centered on relationships, collaboration, and bespoke service. We support a diverse range of sectors by enhancing member engagement, leadership growth, educational offerings, events, communications, and operational processes.

Strong communities foster stronger organizations and industries, which is why we build enduring partnerships with our clients and closely collaborate with leadership, volunteers, and members to generate meaningful outcomes. Our team champions curiosity, responsibility, high standards, continuous development, and community-building. Each team member plays a key role in the support framework that facilitates client success.

Role Overview

As a Marketing Coordinator, you will implement marketing strategies for a variety of association clients. Collaborating with Marketing Leads and team members, you will deliver marketing campaigns via emails, social media, websites, print, events, and digital platforms, ensuring tasks are completed timely, correctly, and aligned with client objectives and branding.

Your daily activities will be varied: creating email campaigns, producing social media content, updating websites, designing event materials, coordinating sponsorship deliverables, managing project timelines, preparing conference marketing assets, and cooperating with team members to support client initiatives. This role entails balancing creativity with organization and detail orientation while handling multiple projects to provide exceptional marketing experiences to diverse clients.

Candidate Profile

The ideal candidate is a creative problem solver who transforms ideas into refined marketing campaigns. You demonstrate a keen eye for design, strong organizational capabilities, and adequate writing skills for engaging social media content, concise marketing copy, and routine communications.

You are comfortable juggling multiple projects concurrently and switching between different industries, brands, and audiences. Proficiency in graphic creation, website updates, campaign scheduling, and teamwork to maintain project momentum is essential.

Curiosity, eagerness to acquire new marketing skills, receptiveness to feedback, collaboration aptitude, and pride in delivering creative, accurate work define your approach. You value relationship-driven work and wish to be part of a collaborative team that prizes continuous growth and meaningful partnerships.

This position thrives in a dynamic environment with rapidly changing priorities and a diverse client mix. Adaptability, thoroughness, and motivation to learn align with our no-blame culture focused on development, support, and shared values. Remote work is available 1-2 days weekly after onboarding, but attendance in Springfield, MA is required.

Key Responsibilities

• Implement marketing campaigns across digital, print, email, social media, websites, and other channels for assigned clients.
• Create and produce marketing materials like brochures, conference programs, flyers, ads, presentations, signage, digital graphics, and branded collateral.
• Write and edit concise marketing content including social media posts, event promotions, website updates, and basic copy.
• Develop and schedule social media content upholding each client’s voice and brand standards.
• Construct and distribute email marketing campaigns utilizing marketing automation and email platforms.
• Maintain and update client and company websites to ensure content accuracy, timeliness, and usability.
• Manage marketing projects from inception to completion, overseeing timelines, deliverables, details, and team communication.
• Collaborate with internal client services, vendors, and partners to deliver marketing initiatives accurately and on schedule.
• Prepare conference marketing collateral, sponsor deliverables, and event materials.
• Assist with tracking and reporting on marketing metrics to identify improvement opportunities.
• Ensure consistency of branding across all marketing outputs.
• Keep abreast of marketing trends, design best practices, and emerging tools to refine marketing execution.
• Contribute proactively as a team player willing to support clients and colleagues as needed.

Compensation and Benefits

• Annual salary range: $50,000 to $60,000
• Comprehensive medical insurance through Health New England with 80% employer coverage
• Employer-funded Health Reimbursement Arrangement (HRA)
• Dental and vision coverage
• Basic life and accidental death and dismemberment insurance paid by employer, with additional voluntary options
• Long-term disability insurance for income protection
• Flexible Spending Account (FSA) for healthcare and dependent care with tax advantages
• 401(k) retirement savings plan with company matching
• Paid leave including vacation, sick days, holidays, summer half-days on Fridays, and volunteer time off
• Company matches charitable donations up to $250 annually
• Access to a well-stocked office kitchen featuring coffee, espresso, and snacks, alongside periodic team lunches and social events

Why Join Us?

• Engage with organizations that bolster industries, leadership, and communities.
• Contribute to diverse communications, engagement, and event projects for multiple clients.
• Join a workplace culture emphasizing collaboration, accountability, curiosity, and ongoing learning.
• Participate in relationship-focused, long-term client partnerships rather than transactional service.
• Benefit from strong operational support that enables meaningful strategic impact and career growth.

Application Instructions and Location

• Applicants should provide a marketing portfolio via upload or link alongside their resume.
• This role is based in Springfield, MA; candidates must reside locally to apply.
• Please refrain from phone inquiries.
• Applicants will receive updates about their application status and next steps promptly.

Minimum Qualifications

• 1 to 3 years' experience in marketing, communications, graphic design, or related fields.
• Bachelor’s degree in marketing, communications, graphic design, business, or related disciplines preferred; relevant experience will be considered.
• Proficiency with Adobe Creative Suite.
• Strong design sensibility emphasizing branding, layout, visual hierarchy, and audience engagement, while maintaining consistency across multiple clients.
• Experience supporting or leading marketing campaigns across email, social media, websites, print, and digital channels.
• Excellent written communication skills for drafting and editing marketing content across platforms.
• Experience maintaining client websites using content management systems like WordPress; basic HTML knowledge advantageous.
• Familiarity with email marketing and marketing automation tools preferred.
• Ability to translate messaging objectives into compelling visual and written communications.
• Strong organizational and project management skills to handle multiple deadlines and priorities.
• Effective interpersonal and team collaboration abilities; capable of working independently as well.
• Receptive to feedback, committed to continuous improvement, and able to adapt to changing demands.
• Exceptional attention to detail and commitment to producing high-quality work.
• Proficiency in Microsoft Office suite including PowerPoint and Excel.
• Mandatory residence in Springfield, MA with on-site presence required; remote work permitted 1-2 days per week after training.