Marketing Content Specialist

Role overview

We are hiring a seasoned Marketing Content Specialist for a technology-focused B2B business. The role centers on turning complex engineering and product ideas into persuasive marketing content that speaks to both technical and commercial audiences.

You will partner with product, engineering, and sales-oriented teams to support brand visibility, product uptake, and pipeline growth through high-quality technical storytelling across digital channels.

Core responsibilities

• Write a wide range of technical marketing assets, such as blogs, case studies, whitepapers, website copy, user manuals, reports, and product documentation.
• Convert advanced engineering concepts into content that is easy to understand and engaging for business and technical readers alike.
• Develop search-friendly content that strengthens organic reach and positions the business as a technical authority.
• Check and maintain technical correctness across all published materials.
• Create product-led copy for websites, social platforms, and digital campaigns.
• Keep website pages current through CMS tools such as WordPress or Webflow.
• Assist with launches, webinars, and marketing initiatives by producing relevant content.
• Work alongside commercial teams to ensure messaging supports business goals.
• Produce visual communication materials, including diagrams, infographics, presentations, and product illustrations, using Canva or Figma.
• Edit and create short-form video content, product demos, walkthroughs, and promotional clips.
• Build storyboards and scripts for technical product videos.
• Track content results through Google Analytics (GA4) and related analytics tools.
• Improve content using SEO principles, audience behavior data, and campaign insights.
• Refine content strategy continuously based on performance data.

Experience and technical background

The ideal candidate brings at least 5 years of experience in technical content creation with a strong marketing emphasis, preferably in a technical B2B setting such as robotics, drones, industrial automation, or similar sectors.

You should be comfortable explaining complex technical subjects clearly, and have practical experience with SEO, digital content marketing, CMS platforms, design tools, and analytics. Familiarity with UAV systems, robotics, sensors, hardware products, electronics, or industrial technologies will be valuable.

Working style and collaboration

This position requires someone who works independently, stays organized, and manages priorities well. Strong stakeholder management, collaboration, and a commercial understanding of B2B sales processes are important. The right person will be creative, proactive, and attentive to detail.

Benefits and employment details

• This is a permanent full-time role.
• The position is fully remote within the United Kingdom.
• You will have a high degree of autonomy and ownership.
• There is an opportunity to work with innovative industrial and technology products.
• The role involves regular collaboration with engineering, product, and commercial teams.
• You will join a dynamic, fast-growing technology environment.