Growth Marketing Manager

About The Role

We are searching for a skilled Growth Marketing Manager to lead demand generation efforts and create a qualified pipeline for a swiftly expanding HR technology firm specializing in global workforce and payroll solutions. This position demands hands-on execution and entails close collaboration with Sales and Leadership to design, implement, and refine growth campaigns that directly contribute to revenue growth. The role offers the freedom to experiment, adapt, and expand successful customer acquisition tactics while establishing a reliable pipeline for mid-market and enterprise clientele.

Responsibilities

• Take charge of and refine growth marketing initiatives involving both paid and organic channels.
• Design, deploy, and manage end-to-end advertising campaigns across platforms such as Google Ads, LinkedIn, Meta, and other digital advertising channels.
• Develop targeted demand generation programs aimed at mid-market and enterprise businesses.
• Create a dependable, measurable pipeline of qualified leads.
• Set up tracking, attribution, and reporting systems to ensure comprehensive measurement of marketing effectiveness.
• Constantly experiment with audience segments, messaging strategies, creative assets, landing pages, and channel performance to optimize campaigns.
• Work in close partnership with Sales teams to enhance lead quality, conversion rates, and pipeline output.
• Oversee campaign budgets and produce reports covering critical performance indicators such as Customer Acquisition Cost (CAC), Cost Per Lead (CPL), Return on Investment (ROI), and pipeline contributions.

Candidate Profile

• Minimum of 5 years experience in Growth Marketing.
• Preferred expertise in marketing solutions related to global payroll, Employer of Record (EOR), workforce management, or HR technology.
• Proven track record marketing to mid-market and enterprise customers with complex, lengthier purchase cycles involving multiple stakeholders.
• Documented success running paid acquisition campaigns that deliver measurable business outcomes.
• Strong analytical aptitude with familiarity in attribution modeling, dashboard creation, and detailed performance reporting.
• Proficient with Google Ads, LinkedIn Ads, Meta Ads, and contemporary demand generation tactics.
• A start-up mentality: agile, takes initiative, thrives on experimentation and continuous learning.
• Self-motivated and capable of working independently in a fully remote setup.

Preferred Experience

• Background in the global payroll, Employer of Record, HR technology, or workforce management sectors.
• Experience marketing SaaS products targeting HR, Finance, or Operations leaders.
• Previous roles within start-ups or fast-growing organizations.

Why Join?

• Be directly responsible for accelerating business growth through tangible marketing initiatives.
• Lead growth marketing strategy and execution with substantial independence.
• Engage closely with Sales and Executive teams within a rapidly advancing company.
• Utilize cutting-edge marketing tools and data-centered decision frameworks.
• Benefit from a fully remote work environment with opportunities for career advancement and learning.