- Experience
- 5–6 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About the Role
Morgan McKinley is collaborating with a client to recruit a Marketing Communications Specialist or Senior Specialist to be part of their team in Singapore. This position offers an exciting chance for a professional passionate about luxury branding, media, digital marketing, and public relations. The role is pivotal in formulating and executing integrated marketing communications strategies, nurturing media partnerships, and designing campaigns that enhance brand prominence in the Singaporean market.
Key Responsibilities
- Plan and implement integrated PR and media strategies aimed at boosting brand recognition and increasing exposure.
- Establish and sustain strong connections with editors, journalists, publishers, and significant media associates to achieve high-quality editorial coverage.
- Oversee media planning across various platforms including traditional, digital, and social media to ensure a high return on investment and campaign effectiveness.
- Lead influencer marketing efforts such as talent scouting, product seeding, gifting programs, and organizing media trips to foster meaningful brand interactions.
- Manage relationships with external PR and media agencies to confirm campaigns are executed on schedule and aligned with brand goals.
- Monitor campaign results, supervise the allocation of media funds, and assist in budget oversight.
- Collaborate with regional and cross-functional teams to ensure cohesive communication efforts.
Qualifications and Experience
- Possess 5 to 6 years of professional experience in PR, media relations, communications, or marketing communications.
- Demonstrated strong network and experience collaborating with media, press, and influencers.
- Proven track record in managing PR and media agencies and leading effective integrated campaigns.
- Experience in sectors such as luxury, fashion, beauty, jewellery, or premium consumer brands is highly advantageous.
- Exceptional skills in relationship-building, communication, and managing stakeholders.
- Self-driven professional who thrives under fast-paced, team-oriented conditions.
Additional Information
Applicants interested in this opportunity are encouraged to express their interest. Only candidates shortlisted will be contacted within 14 days. If no response is received, consider the application unsuccessful.
EA Licence No: 11C5502 | EAP Registration No: R21100318