Marketing Automation Specialist

Role overview

This is a 12-month fixed-term contract. The position supports the rollout and refinement of automated customer communications across a range of digital touchpoints, with a particular emphasis on reporting, analytics, and translating data into practical marketing insight. You will monitor campaign outcomes, spot opportunities to improve performance, and share clear recommendations with stakeholders. The role also includes helping create marketing materials while keeping all communications aligned to brand standards.

About the department

The Marketing function develops and promotes finance offers that support the sale of new and used cars, along with the customer communications that follow. It is split into two teams: Marketing Programmes and Communications. The team’s work includes running quarterly marketing programmes for retail and fleet, coordinating communications for the network, handling internal and customer-facing messaging with a digital emphasis, and tracking campaign performance for improvement.

Key duties

• Help plan and launch customer communication campaigns across multiple digital channels and using different technologies.
• Track campaign performance continuously, reviewing commercial outcomes, customer experience metrics, and compliance requirements.
• Build, maintain, and improve digital communication tools such as personalised product videos that support Customer Understanding under Consumer Duty.
• Analyse data and produce insight-led reports that inform business decisions.
• Support the creation of marketing collateral and promotional content when needed, working closely with internal teams, external agencies, and OneToyota organisations.
• Keep brand guidance current and applied consistently across communication channels, including regular content checks and message alignment.
• Contribute to ad hoc initiatives linked to business goals and regulatory obligations.

Growth opportunities

• Compare practices with other TFS markets and external financial services providers to identify useful ideas and innovations.
• Take part in Kaizen and TWOW activities to improve processes and workflows.
• Suggest new approaches and working methods as business needs and data capabilities change.
• Build awareness of macro and microeconomic factors that may affect customer communications.

Reporting ownership

• Own the timely delivery of reporting and insights, including trend analysis, actionable recommendations, and root-cause investigation for stakeholders.

Contract details

This position is a 12-month fixed-term contract.

Recruitment and accessibility

The organisation is a Disability Confident Employer and supports candidates with disabilities throughout the hiring process. Applicants who meet the minimum criteria and want to be considered under the DC scheme should include that information in their application. Recruitment adjustments can be discussed case by case to meet accessibility needs. Examples of possible support include sharing interview questions in advance, arranging interviews at a suitable time and place, and allowing extra time for assessments or interviews.

Benefits

The package includes more than salary and bonus benchmarking. Benefits offered include hybrid working, car schemes, pension support, holiday allowance, private medical cover, wellbeing support, and learning opportunities.

• Hybrid working pattern: 2 days in the office and 3 days from a location of your choice
• Access to car schemes for you and your family for Toyota and Lexus vehicles
• Pension scheme with up to 6% employee contribution and 15% employer contribution
• 25 days of annual leave, increasing with service, plus a holiday purchase option
• Private medical healthcare for the employee, partner/spouse, and dependent children, including a digital GP service
• Group income protection through Aviva, including physical, mental, and financial wellbeing services
• Employee Assistance Program
• Eye tests
• Onsite gym, sports and social club, and flu jabs
• Monthly wellbeing hour and year-round wellbeing, diversity, equity, and inclusion initiatives
• Dress for your day policy
• Eco HQ, free parking, and restaurant
• Two volunteering days each year
• Reward gateway voucher discounts
• Flexible working scheme, with flexibility discussions welcome at interview
• Regular one-to-one meetings with your manager and a quarterly personal development review
• Access to learning and development options, including LinkedIn Learning courses
• £250 contribution towards learning something new outside of work
• Annual events such as summer party, BBQ, Christmas party, and Countdown to Christmas events each December