Marketing Associate - Product Marketing

About the company

This opportunity is for candidates who want to build a career in online marketing and join a rapidly growing business team. The organization values people who combine strategic thinking with strong execution and prefers team members who are proactive, collaborative, transparent, eager to learn, and grounded in their approach.

The company highlights a culture that attracts high-caliber talent from varied backgrounds and encourages initiative, teamwork across functions, and continuous improvement.

Location

The role is based in Mumbai, Maharashtra, India.

Role overview

The team is looking for a product marketing professional who can contribute to market strategy, experimentation, adoption, segmentation, and monetization efforts.

Go-to-market strategy

• Study target markets and evaluate competitors to support launch planning.
• Help define product positioning and shape feature ideas.
• Contribute to the product marketing roadmap.
• Build content and messaging approaches for the product.

Experimentation

• Support A/B testing of product elements, features, and user journeys.
• Track key performance indicators and interpret results.
• Improve user journeys across performance and software environments.

Product adoption and growth

• Work on onboarding approaches that improve product adoption.
• Develop strategies to increase retention and engagement.
• Use iterative testing to improve product outcomes.
• Identify potential new distribution channels.

User segmentation

• Create user profiles based on common characteristics.
• Build cohort sets to identify top-performing user groups.
• Adapt targeting and engagement methods for different user segments.

Monetization

• Research and support monetization strategies while keeping the customer experience in mind.
• Improve yield across free, freemium, and paid subscriber groups.
• Work toward higher lifetime value.
• Help monetize repeat users effectively.

Candidate profile

The ideal candidate should be interested in technology and marketing, curious about digital marketing use cases, comfortable taking ownership, and able to work well with others. The role also calls for creativity, problem-solving ability, sound judgment, and a logical approach to solving ambiguous issues.

Working requirements

• Must be comfortable working in the 2 pm to 11 pm IST window.
• Free drop service is provided after 9:30 PM.
• Strong verbal and written communication is expected.
• A process-driven working style is important.
• Good work ethic, time management, and the ability to meet deadlines in a fast-moving environment are required.
• Strong analytical thinking and the ability to work independently as well as in a team are needed.
• The candidate should be able to use reasoning skills to identify issues and choose practical solutions.

Additional information

The employer invites interested candidates to connect for a short discussion to assess alignment between their goals and the role. A form was also shared for application details, along with a contact email for further questions.

Contact email: devi.t@media.net