Marketing Associate, Marketing Activation - Dolls (North America)

About the Company

Mattel is a global toy and family entertainment company known for creating products and experiences that inspire play, support children’s development, and entertain audiences across generations. The organization emphasizes an inclusive workplace where people are respected, included, and encouraged to contribute their authentic perspectives.

Role Overview

This position supports the planning and delivery of commercial marketing initiatives for the Dolls portfolio in North America. The associate will help turn global brand direction into local activation plans, retail programs, and partnership marketing that strengthen engagement and commercial results. The role works closely with Brand Marketing, Sales, Retail Marketing, Demand Planning, and licensor teams to ensure smooth execution of key initiatives.

The successful candidate will bring strong project coordination, analytical thinking, strategic judgment, and clear communication. The role requires someone who can manage multiple priorities, work across teams, and help deliver marketing programs that support brand growth across retail and omnichannel channels.

Key Responsibilities

• Work with the Senior Marketing Manager and relevant teams to build and execute commercial marketing plans for assigned brands and categories.
• Convert global brand strategies into activation plans and retail programs tailored to the region.
• Coordinate delivery of partnerships, retail activations, and consumer-facing marketing activities.
• Keep projects moving on schedule and aligned with brand goals through close cross-functional coordination.
• Prepare licensor-facing presentations, marketing briefs, timelines, POS recaps, and other execution materials.
• Support Sales and Retail Marketing with retailer presentations, customer programs, and activation opportunities.
• Maintain a strong working knowledge of assigned SKUs, including product attributes, pricing, launch timing, distribution, retailer placement, performance patterns, and key metrics.
• Help create retailer-specific marketing plans and promotional activity.
• Assist in managing retail-exclusive initiatives and channel-specific activations.
• Collect, organize, and share retailer input and market learnings.
• Monitor and report on the performance of activations, partnerships, and promotional programs.
• Analyze POS information, market movements, competitive actions, and consumer insights to uncover opportunities and guide planning.
• Support post-program reviews and turn findings into practical recommendations.
• Build presentations and business updates for leadership, highlighting results, insights, and next steps.
• Track dashboards and reporting tools for important business and marketing metrics.
• Act as a coordination point across Brand Marketing, Sales, Retail Marketing, Demand Planning, and Licensor teams.
• Lead meeting follow-ups and action tracking to keep work aligned and execution strong.
• Gather and distribute competitive, retail, and consumer trends that may affect activation strategy and commercial outcomes.

Required Qualifications

• 2 to 4 years of experience in marketing, brand marketing, shopper marketing, retail marketing, trade marketing, or a similar function.
• Solid project management ability with the flexibility to handle several priorities in a fast-changing setting.
• Strong analytical capability and experience working with sales, retail, marketing, or consumer data.
• Ability to turn insights into clear, practical recommendations.
• Excellent communication, presentation, and organizational skills.
• Experience working with cross-functional teams and multiple stakeholders.
• Proficiency with PowerPoint, Excel, Outlook, and other Microsoft Office tools.
• Experience in consumer products, toys, entertainment, retail, or related sectors is beneficial.
• Understanding of retail and omnichannel marketing environments is an advantage.
• Strong enthusiasm for brands, consumer engagement, and high-quality marketing execution.

Additional Competencies

• Uses analytical and strategic thinking to interpret consumer, retail, and business information and convert it into actionable ideas aligned with brand strategy.
• Shows accountability by owning tasks, following through, and maintaining attention to detail.
• Comfortable working through ambiguity, shifting priorities, and change.
• Collaborates well, respects different viewpoints, and presents recommendations with confidence, including when working with more senior team members.

Pay and Hiring Notes

The stated pay range is only a guide for the expected hiring band. Final base pay will depend on the candidate’s work location, skills, and experience. The company also offers competitive total compensation, benefits, and resources designed to help employees do their best work.

Culture and Inclusion

Applicants who do not meet every qualification are still encouraged to consider applying if they are excited about the opportunity. The company is committed to building an inclusive workplace and values different backgrounds, perspectives, and experiences.

How the Company Works

• Collaborate: Teamwork is central, and shared goals and collective strengths are seen as a key advantage.
• Innovate: The organization looks for new and better ways to create products and experiences and welcomes fresh ideas that challenge conventional thinking.
• Execute: The company values accountability, ownership, and performance, with a focus on delivering strong results.

About the Company’s Business

The company’s portfolio includes brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, along with other owned or licensed properties. Its offerings span toys, content, consumer products, digital experiences, and live experiences, sold through leading retail and ecommerce partners. Founded in 1945, the company describes itself as a trusted partner in helping generations explore the wonder of childhood and reach their potential.

Equal Opportunity and Legal Notice

The employer is an equal opportunity organization and considers applicants without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, protected veteran status, disability status, or any other protected basis under applicable law.

In line with the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, candidates with arrest or conviction records will be considered where qualified.

Additional Information

The company highlights that it is recognized for its workplace culture and invites candidates to learn more about its culture and corporate philanthropy through its public career resources.