Marketing Associate - Livestream Production and Campaign Strategy

About the Team

Join the Singapore Marketing team as a key player in the Livestream Team, perfect for individuals who excel in dynamic, fast-moving settings and have a passion for livestream content production and campaign management.

Job Responsibilities

• Manage the full lifecycle of livestream productions for major campaigns such as Double Digit Sales, Super Shiok Sale, Mid-Month Mall Sales, and other seasonal events, from brainstorming content ideas and brand selections to content scheduling and live stream supervision.
• Handle the setup and operation of livestream equipment including cameras, audio devices, lighting, and switching gear, as well as oversee the studio infrastructure to enable smooth broadcasts whether from studios or remote locations.
• Quickly resolve technical issues during live streams to ensure uninterrupted viewing experiences.
• Refine stream quality and workflows by analyzing performance feedback and stream metrics post-broadcast.
• Lead strategic planning and execution of livestream marketing initiatives aligned with overall business objectives and revenue growth goals.
• Collaborate closely with internal teams such as Marketing, Business Development, Key Opinion Leaders, and Product divisions to design and execute compelling livestream campaigns that enhance user participation and sales conversion.
• Administer the Livestream Incentive Program by planning, launching, and monitoring program effectiveness to build and maintain a robust streamer community on the platform.
• Track and analyze livestream campaign outcomes using data-driven insights to inform improvements on subsequent campaigns.
• Create and maintain performance dashboards and tracking systems using Google Sheets or Excel to clearly communicate important metrics.
• Keep abreast of competitive livestream trends and innovations to identify and implement best practices that distinguish the platform.

Qualifications

• Possess a Bachelor's degree in Business, Marketing, Media Production, Media Studies, Mass Communication, or a related field.
• Proven technical proficiency with livestream software (such as OBS) and hands-on experience in production settings including management of studios and expertise in camera, lighting, and audio setup.
• Strong verbal and written communication skills with an ability to manage relationships with various stakeholders and partners.
• Excellent organizational skills coupled with analytical thinking and problem-solving capabilities.
• Skilled in Microsoft Excel and PowerPoint, with familiarity in Google Sheets.
• Adaptable and comfortable operating within a fast-paced and evolving marketing environment.