Marketing and Public Relations Specialist

About Blueme

Blueme is a wellness fragrance company dedicated to crafting carefully researched scent experiences. Our work includes an IRB-approved smell study and ongoing collaboration with the UMass Sleep Center to evaluate the effectiveness of our sleep fragrance. Located in Bethesda, MD, we are an ambitious and innovative group committed to delivering exceptional service and engagement to our customers and consumers.

Role Summary

We seek an energetic, meticulous Marketing Specialist to design, implement, and enhance public relations strategies that increase brand visibility and foster customer interaction through multiple avenues including digital channels, influencer partnerships, consumer research, and in-store brand activations. Reporting to the Brand & Production Manager, this role requires both a creative and data-oriented approach, balancing influencer coordination with analytical assessments.

Key Responsibilities

• Develop and execute content strategies aligned with brand objectives for social media, email marketing, and promotional assets.
• Establish and nurture relationships with media and influencers; manage outreach, gifting, and collaboration initiatives to enhance brand reputation and market reach.
• Oversee social media channels by creating, scheduling, and engaging with content while tracking performance metrics.
• Plan and optimize email marketing campaigns aimed at lead nurturing, customer retention, and conversion enhancement.
• Monitor campaign effectiveness through analytics tools such as Google Analytics, tracking KPIs and ROI.
• Lead consumer market research efforts including focus groups and competitor analysis to guide brand strategy and product development.
• Coordinate and execute in-store events and activations at our flagship location.
• Collaborate closely with the Brand & Production Manager for campaign planning, messaging, and maintaining brand coherence.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a closely related discipline.
• Two to three years of experience in digital marketing, public relations, or related fields, preferably within the beauty, fragrance, or direct-to-consumer industry.
• Proficiency with email marketing platforms such as Mailchimp or Klaviyo.
• Experience using analytics software, including Google Analytics, for performance tracking and reporting.
• Solid understanding of PR principles and influencer marketing dynamics.
• Strong verbal and written communication, excellent organizational abilities, and efficient time management skills.
• A creative outlook with attention to design and branding details.
• Ability to work both independently and in a team-oriented, fast-paced setting.

Preferred Skills

• Experience conducting focus groups and managing consumer research.
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
• Basic knowledge of HTML/CSS and content management systems like WordPress.
• Background in planning and executing events.

Ideal Candidate Attributes

• Enjoys working in a small startup with multifaceted responsibilities and adaptive priorities.
• Resourceful and proactive with the ability to build processes and initiatives independently.
• Highly motivated to work onsite in Bethesda, MD, engaging fully with a hands-on team environment.
• Composed when faced with ambiguity and capable of shifting focus seamlessly without losing drive.
• Interested in growing alongside the brand, contributing beyond a narrowly defined role.

Work Conditions & Benefits

• This is a full-time, onsite role requiring presence in the Bethesda office five days per week.
• Competitive compensation package.
• Professional development and growth opportunities in a collaborative, innovative workplace.

Additional Information

Please submit your resume, cover letter, and samples of your previous marketing campaign work when applying.