Marketing and Direct-to-Consumer (D2C) Manager

Overview

RMX Industries Pvt. Ltd. is looking for a seasoned D2C E-Commerce Manager to take complete ownership and expansion of its direct-to-consumer and drop-ship channel across North America. The role's primary objective is to triple channel revenue within four years across prominent retail e-commerce platforms such as Lowe's, Home Depot, Walmart, Wayfair, Amazon, and other drop-ship partners. This includes establishing a robust data and tool foundation involving Product Information Management (PIM) and product content syndication to enable scalable growth.

Growth Strategy

• Year 1 - Foundation: Attain 100% completeness of product data in PIM, distribute enriched content to active retail partners, eliminate compliance and chargeback issues, and set up key performance indicators and reporting structures.
• Year 2 - Optimization: Broaden product assortment on existing channels, improve search rankings through content and reviews, implement and scale retail media programs, and enhance conversion and digital shelf share.
• Years 3-4 - Expansion: Roll out new marketplaces and drop-ship partners, introduce automation and integration capabilities, and develop the team and processes to sustain over 30% compound annual growth rate.

Principal Duties

• Manage revenue, margins, and profit and loss across drop-ship e-commerce channels covering key North American retailers.
• Develop and maintain a four-year channel growth roadmap, craft annual operating plans, quarterly forecasts, and execute corrective actions for any deviations.
• Source, evaluate, and onboard new marketplaces and drop-ship partners to increase digital channel reach.
• Maintain and optimize the PIM platform as the central repository for product data, ensuring strict adherence to data governance and attribute accuracy.
• Oversee product content syndication via platforms such as Syndigo, Salsify, and 1WorldSync, ensuring delivery of rich media like images, videos, descriptions, and specifications to retailer websites.
• Accelerate new product listing timelines from creation to active, shoppable listings.
• Drive excellence on the digital shelf by improving search ranking, content quality, ratings, reviews, A+ content, and conversion metrics.
• Plan and manage retail media advertising spend with clear return on ad spend (ROAS) objectives, leveraging platforms such as Walmart Connect, Home Depot Orange Apron Media, Lowe's One Roof Media, and Amazon Ads.
• Coordinate promotional calendars, pricing strategies, and monitor/enforce minimum advertised price policies across all channels.
• Ensure effective drop-ship operations by maintaining reliable EDI/API integrations, accurate inventory feeds, high fill rates, on-time shipments, and compliance with fulfillment service level agreements.
• Manage retailer compliance programs by monitoring and resolving chargebacks and fines to protect profit margins.
• Collaborate closely with supply chain teams on demand forecasting and sales & operations planning to match inventory with channel growth requirements.
• Advocate for automation and tooling enhancements in order management, feed management, and digital shelf analytics to scale volume efficiently without proportional increases in staffing.
• Build and nurture strong partnerships with retailer merchant and e-commerce teams, facilitating line reviews, joint business planning, and growth negotiations.
• Work cross-functionally with departments including sales, marketing, creative, supply chain, IT, and finance to ensure seamless execution.
• Assist in defining, recruiting, and mentoring additional roles as the channel grows, such as content specialists, marketplace analysts, and retail media coordinators.

Candidate Profile

• Proven expertise in scaling multi-channel e-commerce sales with measurable results, including launching new channels and expanding product categories mainly in drop-ship and marketplace models with major North American retailers.
• In-depth practical knowledge of major home improvement and mass retail online ecosystems including vendor portals like Lowe's Vendor Gateway, Home Depot IDM/Vendor Drop Ship, Walmart Supplier One/DSV, and managing item setup, content standards, and compliance with retailer teams.
• Strong experience administering Product Information Management systems and distributing enriched product content through tools such as Syndigo, Salsify, or 1WorldSync, with a focus on product data governance and digital shelf performance.
• Analytical prowess to interpret sales and channel performance data including POS, traffic, conversion rates, search share, content quality, and retail media ROAS, with proficiency in Excel and preferably digital shelf analytics software like Profitero or DataWeave.
• Excellent leadership in coordinating cross-functional teams and fostering relationships with external retail contacts, combined with strong communication, negotiation, and project management skills.

Success Indicators

• Achievement of channel revenue and margin targets aligned with short and long-term plans including the 3X growth goal over four years.
• Timely new product listings and fully complete product data and content health in PIM.
• Improved search rankings, share of digital shelf, conversion rates, and accelerated collection of customer ratings and reviews.
• Effective retail media investments producing measurable incremental sales and satisfactory ROAS.
• High order fill rates, on-time shipping, SLA adherence, and minimal chargebacks.
• Successful launch and revenue ramp of new marketplaces and partner channels.

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, or a related discipline, or equivalent relevant experience.
• Minimum 5 years managing e-commerce channels with at least 3 years focused on drop-ship or DSV models in major North American retail environments.
• Hands-on experience with PIM platforms and content syndication software.
• Understanding of EDI order processing, drop-ship logistics, and retail compliance programs.
• Experience overseeing retail media and sponsored product advertising is advantageous.
• Willingness to travel occasionally for retailer line reviews and industry events.

What the Company Provides

• Competitive fixed salary plus incentives tied to channel growth performance.
• Comprehensive medical insurance coverage.
• Paid leave including holidays and personal time off, alongside professional growth opportunities.
• Ownership of a strategic, high-visibility channel with ambitious multi-year growth objectives.