Market Research & Business Intelligence Analyst

Role Overview

We seek a Market Research professional with 4 to 7 years of expertise in market intelligence, business analytics, and customer insight generation. This position involves analyzing market trends, monitoring industry shifts, understanding customer behavior patterns, conducting thorough competitor evaluations, and delivering impactful business insights to inform strategic decisions within Sales, Marketing, and Pricing departments.

Primary Responsibilities

• Perform comprehensive research on markets, industries, and competitors to uncover growth avenues, current trends, and potential threats.
• Create and update regular market intelligence briefs, benchmarking reports against competitors, and analyze business performance metrics.
• Examine customer behaviors, demand trends, and market factors to aid in business planning and executive decision-making.
• Produce actionable intelligence regarding pricing trends, segmentation of customers, product positioning strategies, and market opportunities.
• Develop and deliver dashboards, management reports, and presentations for strategic evaluation and review meetings.
• Work closely with teams across Sales, Marketing, Product, Supply Chain, and Business Development to provide data-driven insights supporting various business projects.
• Monitor critical industry indexes, economic conditions, policy changes, and competitor moves that impact the company’s market position.
• Assist in evaluating new market entry strategies, estimating customer potential, and mapping growth opportunities.

Qualifications & Skillset

Applicants should possess a B.Tech/B.E., MBA with a Marketing specialisation, or a degree in Economics, Statistics, Business Analytics, or similar fields. Substantial relevant experience in Market Research, Business Intelligence, Commercial or Competitive Analytics, or Strategic Research is expected.

Technical and Analytical Skills

• Expertise in Market Research and Intelligence gathering
• Proficiency in Business Analytics and deriving actionable insights
• Strong data analysis skills using Excel (including Pivot Tables, Dashboards, Data Modelling) and SQL
• Competency with data visualization tools such as Power BI
• Experience in competitive benchmarking and secondary research methods
• Ability to analyze customer and industry data effectively
• Excellent report writing and presentation capabilities