Market Research Analyst

Role overview

The Market Research Analyst supports business planning by collecting, studying, and explaining information about customers, competitors, industries, and market movements. The goal is to turn research findings into practical guidance for strategic decisions across products, services, and growth initiatives.

Core focus

This position involves building and running research studies using both primary and secondary sources such as surveys, interviews, focus groups, industry publications, and digital data. The analyst makes sure the information gathered is relevant, reliable, and tied to the goals of the study.

A major part of the job is reviewing market data to uncover patterns in customer preferences, buying habits, competitor activity, and broader trends. Those findings are then converted into insights that can support marketing plans, product development, and wider business strategy.

The role also includes producing clear reports, dashboards, and presentations for internal stakeholders. These outputs help shape decisions related to pricing, market positioning, entry into new markets, and customer segmentation.

Another important responsibility is keeping track of competitors, industry changes, brand perception, customer satisfaction, and campaign performance to identify risks and opportunities in the market.

The analyst works closely with marketing, product, sales, and leadership teams to make sure research insights are used effectively. Strong analytical thinking, careful attention to detail, and a data-driven mindset are essential for success in this role.

Responsibilities

• Collect, organize, and evaluate market, customer, and competitor information.
• Design and carry out research using both primary and secondary sources.
• Review quantitative and qualitative data to identify patterns and business opportunities.
• Translate research findings into actionable recommendations for strategy and planning.
• Prepare reports, dashboards, and presentations for stakeholders.
• Monitor competitors, industry trends, brand perception, and campaign outcomes.
• Work with cross-functional teams to apply insights to business decisions.
• Support decisions related to pricing, positioning, targeting, and market expansion.

Requirements

• Strong background in research and analytical thinking.
• Ability to work with both quantitative and qualitative information.
• Knowledge of market research methods and tools.
• Good command of Microsoft Excel, survey platforms, and data analysis tools.
• Exposure to data visualization tools is beneficial.
• Strong problem-solving and critical thinking skills.
• Ability to identify trends, insights, and market opportunities.
• Excellent written and spoken communication skills.
• Comfortable preparing professional reports and presentations.
• High level of accuracy and attention to detail.
• Capable of managing several research tasks and deadlines at once.
• Understanding of consumer behavior and market dynamics.
• Ability to collaborate effectively with different teams.
• Committed to producing precise, useful, and data-backed insights.

Additional information

This is a full-time onsite role based in Singapore.