Manager, Social Media Strategy & Community

About Paula's Choice

Paula's Choice, founded in 1995, is a globally recognized leader in skincare committed to empowering individuals to define beauty on their own terms using science-backed products. The company's actions and decisions revolve around four core principles: building trust through transparency and shared knowledge, leading with bold innovation, operating with kindness towards customers, colleagues, and the planet, and fostering a connected community through education and support.

Benefits

• Generous paid time off including opportunities to volunteer
• Access to learning and development resources for personal and professional growth
• Wellness benefits including meditation app memberships, product discounts, and free samples
• Predominantly remote roles, with some positions located onsite or hybrid in Seattle's International District
• Dog-friendly office environment for onsite roles

Role Overview

The Manager of Social Media Strategy & Community is accountable for crafting and executing an impactful content strategy that aligns with Paula’s Choice's brand objectives. This role involves guiding strategic content initiatives, managing social media platforms to grow audience engagement, and partnering cross-functionally to embed social strategies into comprehensive marketing campaigns. Responsibilities include balancing storytelling with commerce-driven content, spearheading organic content production, analyzing social performance data, and managing vendor relationships. Keeping abreast of social media trends and algorithm changes is essential, as is adapting to an agile workflow for effective cross-team collaboration.

Key Responsibilities

• Develop and implement a content strategy that supports brand goals and 360-degree campaigns, aimed at expanding reach and engagement across social platforms.
• Work collaboratively with the social media team to plan and launch content-centric campaigns that foster brand awareness, drive product launches, and leverage cultural moments.
• Generate and assess creative content ideas ensuring alignment with marketing strategies; oversee production of high-quality videos and photography, and utilize tactics like paid boosting and live streaming to maximize reach.
• Monitor industry trends and competitor activities to discover new opportunities for enhancing the brand’s digital footprint.
• Coordinate with cross-functional groups to integrate social media initiatives cohesively within overall marketing efforts.
• Track, analyze, and report social media performance metrics with actionable recommendations for continual optimization.
• Collaborate with content creators and external partners to support content execution as required.
• Manage the brand’s online reputation by promptly addressing inquiries or concerns in a professional manner.
• Stay informed of social media platform updates and algorithm changes, adjusting strategies accordingly.
• Innovate continuously to boost the brand's digital presence and engagement levels.
• Ensure all social content adheres to brand guidelines as well as legal and regulatory standards.

Position Details

• Preferred candidate location: Seattle, but open to remote applicants
• Working hours are primarily Pacific Standard Time with flexibility to accommodate global time zones
• Physical requirement: capacity for prolonged sitting and screen use
• Minimal travel expected, less than 5%

Qualifications

• 3 to 5 years of experience in social media, marketing, or content management; beauty industry experience is advantageous
• Demonstrated leadership in creating and executing content strategies aligned with brand objectives
• Practical expertise in growing social media platforms with content-first approaches and familiarity with major and emerging platforms
• Proactive self-starter with a keen sense for viral content and evolving trends in pop culture and entertainment
• Proven ability to collaborate effectively across teams for smooth content integration
• Experience driving the production of high-quality video and photographic content
• Strong analytical skills to set goals, monitor performance, and optimize strategies using data
• Excellent communication, capable of influencing social media best practices

Desirable Skills

• Experience as on-camera talent and sourcing talent for social content is a plus

Compensation

The estimated annual salary range for this position is $105,000 to $115,000 USD, depending on experience and location. Paula’s Choice uses comprehensive salary data, including local and national trends and cost of living indices, to determine pay. The role is eligible for participation in a discretionary bonus plan. Offers are competitive and allow space for growth.

Equal Opportunity

Paula’s Choice is committed to an inclusive and equitable workplace and provides equal employment opportunities regardless of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information, or any other legally protected classification. The company fosters a culture where employees are encouraged to be authentic and valued.

Additional Information

Paula’s Choice reserves the right to modify the job requirements at any time without prior notice. Individuals with disabilities who need assistance during the recruitment process can reach out to the provided contact email for support.

Privacy Notice: The company treats candidate data with confidentiality and encourages review of their Privacy Notice.