Manager / Senior Manager, B2B GTM & Revenue Marketing

Role overview

This is a full-time senior individual contributor position with direct reporting to executive leadership. The hiring organization is a fast-growing, stealth-stage company in the health innovation space that is preparing for a major product launch.

The position is suited to a marketer who can work hands-on, think strategically, and turn complex offerings into clear market messaging, strong buyer engagement, and measurable pipeline growth. You will have significant ownership and the chance to help establish the go-to-market foundation from the ground up.

What you will do

• Run go-to-market programs for an upcoming product launch.
• Turn strategy into campaigns, workflow design, buyer journey mapping, and execution timelines.
• Set up and improve HubSpot processes, including lifecycle stages, lead scoring, audience segmentation, and reporting dashboards.
• Produce product marketing materials such as positioning, key messages, FAQs, one-pagers, and presentation decks.
• Build sales enablement assets that support movement from interest to meetings and qualified opportunities.
• Drive demand generation activity through nurture sequences, account-based marketing, webinars, and post-event follow-up.
• Work with leadership and external agencies across paid, earned, and owned media to align activity with pipeline objectives.

What the employer is looking for

• 7 to 10+ years of experience in B2B GTM marketing, demand generation, product marketing, or revenue marketing.
• Practical, hands-on expertise with HubSpot, especially workflows, segmentation, scoring, and reporting.
• Demonstrated success marketing complex B2B offerings that involve long consideration cycles or multiple decision-makers.
• Strong capability in project coordination and clear communication.
• Ability to work independently in a fast-moving, agile environment.
• Helpful background in healthcare, life sciences, data and insights, membership-based businesses, events, or workspace companies is a plus.

Why this role stands out

• Ownership of a high-stakes product launch with meaningful business impact.
• Close exposure to senior leadership and executive decision-making.
• The chance to define and build core GTM infrastructure.
• Work with a mission-driven team focused on innovation and real-world impact.

Work arrangement

This is a hybrid role based in Manhattan, New York City. The schedule is onsite Monday through Thursday, with work from home on Fridays.

Recruitment note

The search is being handled for the client by a talent partner. Candidates who are experienced B2B marketers and interested in a high-visibility, high-impact role are encouraged to explore the opportunity further through the hiring team.