Manager, Product Marketing - New Content Experiences & Product Innovation

About the Role

At Netflix, our mission is to entertain the world by pushing the boundaries of storytelling, global fandom, and innovation. Our team is passionate about blending creativity, intuition, and technology to redefine entertainment. We are expanding the horizons of content with new types like Games, Live Events, Podcasts, and more, focusing on seamless experiences across devices.

Team Overview

The Product Marketing team is central to this transformation, leading the introduction of new content formats and product innovations. We seek a curious, self-driven Product Marketing Manager to join us in this fast-paced and high-impact environment. This role involves partnering with diverse global teams and influencing business and product strategies while aligning them with consumer messaging.

Key Responsibilities

• Craft clear and compelling product positioning for important launches, determining customer value, competitive differentiation, and alignment with Netflix's brand.
• Collaborate closely with product teams to understand member needs and help shape Netflix's long-term experience vision around new products and features.
• Develop comprehensive go-to-market strategies covering target audiences, channels, regions, messaging, and coordinate cross-functional marketing execution.
• Evaluate upcoming launches to identify overarching narratives or combine multiple initiatives into coherent consumer-facing stories that emphasize Netflix’s value.
• Manage complex cross-team environments to ensure alignment and clear communication with leadership and stakeholders.
• Act as a key liaison between product and marketing to provide a consistent end-to-end user experience.

Qualifications

• A minimum of eight years’ experience in product or consumer marketing, preferably in B2C or entertainment sectors.
• Proven track record designing and launching comprehensive global marketing campaigns for new products and features.
• Expertise in developing consumer messaging, value propositions, product positioning, and naming for global rollouts.
• Strong understanding of product development, growth strategy, and roadmap creation.
• Thrives in dynamic, evolving environments and adapts to change efficiently.
• Genuine passion for entertainment, digital media, and creative content.
• Excellent communication and interpersonal skills to work with both technical and creative collaborators.
• Skillful project management abilities.
• Alignment with and enthusiasm for Netflix’s unique culture and values.

Compensation and Benefits

This position offers an annual salary range between $240,000 and $362,000, with flexible compensation allocation between salary and stock options. Netflix provides a comprehensive benefits package including health plans, mental health support, 401(k) with employer match, stock options, disability coverage, health savings and flexible spending accounts, family-forming benefits, life and serious injury insurance, and generous paid leave policies.

Diversity and Inclusion

Netflix is committed to fostering an equitable and inclusive workplace. We celebrate diversity and do not discriminate on any unlawful basis, ensuring equal opportunity for all applicants. We also provide accommodations during the hiring process upon request.