Manager Business Analytics (m/w/d)

Role Overview

Ernsting’s family is looking for a Manager Business Analytics to support digital tracking and web/marketing analytics activities at its Coesfeld location. The role is embedded in a large omni-channel retail environment with close collaboration across marketing, IT and data teams.

Key Responsibilities

• Assist in implementing and maintaining client-side and server-side tracking across the webshop and app, including testing and basic privacy/consent-related requirements such as GDPR and CMP.
• Help manage tracking solutions for digital marketing channels and ensure accurate measurement of conversions and sessions.
• Contribute to monitoring data quality and support the setup and maintenance of alerts when irregularities occur.
• Work closely with colleagues from Digital Marketing, IT, and Data to align on tracking needs and internal data flows.

Requirements

• Initial hands-on experience in digital tracking or web/marketing analytics, for example in implementing or analyzing tracking setups.
• Basic familiarity with tag management systems such as Commanders Act or Google Tag Manager.
• First exposure to server-side tracking is considered an advantage.
• Structured, dependable working style and genuine interest in numbers and data.
• Strong communication skills, including the ability to explain topics to non-technical colleagues.
• Team mindset and willingness to take on increasing responsibility over time.
• Valid work authorization for Germany is required.
• German language skills at fluent level are required.

About the Company

Ernsting’s family is one of the leading omni-channel textile retailers in Western Europe, operating around 2,000 stores in Germany, Austria and the Netherlands and employing more than 12,500 people. The company’s history began in 1967 with the opening of the first “minipreis” store. Its assortment includes clothing, underwear, accessories, and home & living products for the whole family. The culture emphasizes teamwork, mutual respect, family spirit, creativity, and a responsible approach to social, environmental and business development.

Additional Information

Applicants are advised that a work permit for Germany is mandatory for this position. The employer also notes that details about benefits, the team, and the application process are available through the application flow.