Manager, Brand Engagement

About the Company

L’Oréal has spent over 100 years focused on one field: beauty. The company aims to deliver high-quality, effective, safe, sincere, and responsible beauty solutions to people everywhere, reflecting the full diversity of beauty needs and preferences.

Within L’Oréal Consumer Products, the mission is to make premium beauty accessible to more people while keeping sustainability at the center. The division includes leading brands such as L’Oréal Paris, Maybelline New York, Garnier, NYX Professional Makeup, and Thayers Natural Remedies.

The digital team sits at the core of L’Oréal’s transformation, using technology and digital thinking to strengthen relationships with consumers and shape the future of beauty tech.

Role Overview

The Dr. G team is seeking a strategic, creative, and consumer-focused Brand Engagement Manager to lead the brand engagement ecosystem across the brand’s categories and brand equity. This role supports full-funnel strategy and execution across advocacy and influencer work, social, and public relations, with the goal of strengthening the brand’s US presence and building a core consumer base.

The position requires strong interest in influencers and social media, a clear understanding of beauty, culture, and the masstige market, and the ability to bring new ideas and leadership to the brand engagement function. It also calls for solid commercial judgment, including awareness of retail and sales dynamics, competitor activity, consumer insights, and paid media.

Key Responsibilities

• Help shape advocacy and influencer plans that build brand affinity, awareness, and conversion for launches, brand pillars, and broader business goals.
• Co-own influencer marketing programs and manage the full 360 go-to-market process from planning and activation through reporting, including tracking in Traackr.
• Find rising influencers while maintaining and expanding relationships with established creators and their management teams.
• Build an always-on nano and micro influencer approach to deepen awareness and advocacy.
• Support influencer contract discussions, negotiations, and briefing workflows with influencer managers, legal partners, and external agencies.
• Co-lead paid social activations to align organic, paid, and earned efforts and ensure consistent storytelling across channels.
• Drive strategies that increase Dr. G’s share of voice through awareness and conversion-focused programs.
• Attend and support influencer and industry events when needed.
• Work with Brand Activation to coordinate key moments for affiliate initiatives and retailer-specific events.
• Guide owned and earned social activity across all platforms.
• Refine strategy using market trends, new platform developments, consumer behavior, performance data, studies, retailer reports, and competitor analysis.
• Apply DMI guidelines and processes so category teams preserve brand identity in influencer selection, paid media, and content choices.
• Co-manage the brand engagement budget and product forecasting, support purchase order tracking, partner with finance on trend exercises, and oversee the Onefluence Data Integrity Project.
• Review and communicate insights from L’Oréal USA CDMO/COE reports related to influencer activity both internally and externally.
• Act as the day-to-day communications and press lead in partnership with the PR agency.
• Oversee media outreach and pitching.
• Co-lead spokesperson announcements and 360 launch activity across media, events, seeding, social, and advocacy/influencer efforts.
• Support product, brand crisis, and corporate communications matters.

Qualifications

• At least 5 years of marketing experience, with substantial exposure to digital content, social media, influencer and community management, and public relations.
• A bachelor’s degree is required.
• Strong understanding of digital platforms and how to use them to support business goals, including emerging channel trends and content approaches.
• Experience running digital and social campaigns across the funnel, from awareness to conversion-focused performance work.
• Background in brand communications, community management, social marketing, and influencer/advocacy programs.
• Experience creating engaging social campaigns and effective content strategies.
• Good knowledge of CRM best practices and industry standards.
• Experience leading and developing a team, including onboarding to social management tools, listening platforms, and social frameworks.
• Excellent organization and strong attention to detail.
• Strong written and verbal communication skills, including confidence in internal and executive presentations.
• Experience managing direct reports.
• Strong problem-solving ability.
• Ability to build relationships and influence stakeholders effectively.
• Comfort working in a complex, matrixed, fast-moving environment.

Compensation and Benefits

The posted salary range is $114,800 to $163,600, with final pay determined by factors such as location, experience, education, and skill level.

• Competitive benefits package including medical, dental, vision, 401K, and pension plan.
• Hybrid work model with 3 days in office and 2 days working from home.
• Flexible time off, including paid holidays, paid vacation, vacation buy program, volunteer time, summer Fridays, and more.
• Access to company perks such as discounted internal product shopping and a monthly mobile allowance.
• Learning and development resources including unlimited e-learning access, lunch-and-learn sessions, mentorship programs, and more.
• Employee resource groups, including think tanks and innovation squads.
• Access to mental health and wellness programs.

Equal Opportunity and Accommodation

The company encourages candidates to apply even if their experience does not match every qualification listed. It is committed to a diverse, inclusive, and innovative workplace.

L’Oréal is an equal opportunity employer and does not discriminate in hiring or employment practices based on protected characteristics such as race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition, disability, or other legally protected status.

Candidates with disabilities or disabled veterans may request reasonable accommodations if needed to access job openings or apply. Accommodation support is available by contacting USApplicationAccommodation@support.lorealusa.com.

Safety Commitment

The company states that employee safety is a top priority and that enhanced protection standards will continue to be followed to help keep all sites safe. Everyone is expected to share responsibility for health and safety.