Legal Content Writer

About Accel Marketing Solutions

Accel Marketing Solutions specializes in digital marketing services for law firms, aiming to enhance their brand presence, bolster online authority, and attract new clients. Their expertise spans SEO, paid advertisements, social media management, website development, video marketing, and AI-driven search strategies.

Position Summary

This role involves producing authoritative and educational content tailored for law firm clients. The Legal Content Writer is responsible for creating various digital marketing materials including blogs, practice-area pages, landing pages, website content, FAQs, and email campaigns. The primary objective is to establish attorneys as credible authorities and improve their visibility on traditional and AI-powered search platforms.

Responsibilities

• Create and manage content calendars for several law firm clients.
• Deliver content regularly, adhering to strict schedules and deadlines.
• Develop a range of content types translating complex legal topics into clear and accessible language.
• Conduct thorough research and validate factual and legal information before publication.
• Utilize AI tools for research, outlining, editing, content optimization, and streamlining workflow.
• Critically review AI-generated content to ensure accuracy, originality, and alignment with the client's tone.
• Implement SEO best practices including keyword research and content structuring for maximum readability and search visibility.
• Collaborate closely with SEO specialists, account managers, and other departments.
• Publish and edit digital content using WordPress platform.
• Proofread all materials to guarantee grammar accuracy, clarity, and compliance with client standards.
• Manage multiple simultaneous projects, including revisions and deadlines.
• Stay informed on the latest developments in SEO, AI search technology, legal marketing, and content strategies.
• Contribute to enhancing internal AI content processes ensuring quality and originality are maintained.

Qualifications

• Minimum of three years experience in professional content writing.
• Demonstrable portfolio showcasing long-form and web-based content of high quality.
• Experience utilizing AI tools for research, editing, and content enhancement.
• Strong knowledge of SEO content-writing methodologies.
• Exceptional grammar, editing, proofreading, and research capabilities.
• Proven ability to explain complex legal topics in clear language accessible to consumers.
• Capacity to juggle multiple projects and meet deadlines.
• High attention to detail and dedication to factual accuracy.
• Receptive to feedback and capable of efficient revisions.
• Able to collaborate effectively within a hybrid or onsite working environment.

Preferred Experience

• Previous work crafting content specifically for law firms or legal entities.
• Background in digital marketing, advertising, or content agencies.
• Familiarity with Answer Engine Optimization and AI-enhanced search engines.
• Editorial or client content calendar management experience.
• Knowledge of professional services or regulated sector content.

Skills and Tools

• Legal blogging and writing for practice-area pages
• Copywriting for websites and landing pages
• Email marketing content creation
• Keyword research and SEO content optimization
• Answer Engine Optimization techniques
• AI prompting and AI-assisted content editing
• WordPress content management
• Google Docs proficiency
• Use of editing software such as Grammarly

Success Criteria

• Reliably meets deadlines for all content deliverables.
• Keeps organized and accurate content calendars for clients.
• Produces polished content requiring minimal edits.
• Efficiently utilizes AI while maintaining editorial independence.
• Creates engaging, clear and accurate legal content.
• Adjusts style to the voice of different attorneys and their audience.
• Applies SEO and AI search strategies without compromising readability.
• Works well with SEO and Client Success teams.
• Continuously enhances content quality and workflow efficiency.

Benefits

• Health insurance
• Dental coverage
• Vision insurance
• Paid time off and holidays
• Sick leave
• Performance bonuses
• Company-provided equipment
• Opportunities for professional development and career growth

Compensation

The role offers an annual salary ranging from $50,000 to $60,000, commensurate with experience, writing skills, SEO expertise, and AI tool proficiency.

Equal Opportunity Employer

Accel Marketing Solutions promotes equal opportunity employment practices.