Lease-Up Marketing Manager (Real Estate)

Role overview

This is a fully remote marketing opportunity with a partner organization in the real estate space, focused on lease-up activity for multifamily communities in Ireland. The role suits someone who enjoys combining digital marketing, operational discipline, and data-led decision-making to help properties move from launch through stabilization while improving occupancy and lead generation.

You will work with leasing teams, property stakeholders, vendors, and external partners to deliver campaigns that attract qualified prospects, strengthen local visibility, and support conversion across the rental journey. The position also involves working with AI-enabled tools, automation, and process improvements to make marketing execution more efficient and measurable.

Key responsibilities

• Shape and run full-funnel marketing plans for multifamily lease-up properties, with the aim of increasing occupancy at each stage of the property lifecycle.
• Create and manage coordinated campaigns across online and offline channels to bring in better-quality leasing leads and lift conversion performance.
• Oversee Google Ads activity and keep Google Business Profiles optimized so local search presence is stronger and prospective residents can find the properties more easily.
• Update WordPress property websites, landing pages, and web content so the digital experience remains accurate, appealing, and designed to convert.
• Handle syndication of apartment listings across rental portals and ILS channels to broaden market reach.
• Plan and improve paid campaigns on Facebook and Instagram to grow visibility and generate more leasing inquiries.
• Set up and refine automated lead-nurturing flows in CRM and marketing automation tools, using AI-supported solutions where helpful to simplify marketing and leasing operations.
• Review campaign results, occupancy data, and core marketing metrics to uncover opportunities and recommend practical improvements.
• Work closely with property managers, leasing teams, external vendors, and internal stakeholders while also supporting reporting, documentation, admin tasks, and SOP creation.

Requirements

• Minimum 3 years of experience running marketing for multifamily lease-up properties, with evidence of improving occupancy through digital channels.
• Practical experience with Google Ads, Google Business Profiles, WordPress, Facebook and Instagram advertising, and apartment listing syndication platforms.
• Ability to use CRM and marketing automation tools such as GoHighLevel or similar systems to build nurturing journeys and automated workflows.
• Comfort using AI tools and automation technologies that improve marketing productivity and leasing processes.
• Strong analytical ability to interpret campaign results, occupancy patterns, and marketing data for strategic decision-making.
• Well-developed project management, organization, and multitasking skills for handling several initiatives and stakeholders at once.
• Advanced written and spoken English, at a professional C1/C2 level.
• Self-directed working style suited to a fast-moving remote environment, with availability aligned to CST business hours.
• Additional exposure to multifamily property management, branding or repositioning work, SEO, local search, Canva or Adobe Creative Suite, email marketing tools, or platforms such as HubSpot, ClickUp, Monday.com, or Asana would be a plus.

Benefits

• Remote, full-time role with flexibility to work from your chosen location while matching CST business hours.
• The chance to lead meaningful marketing work for multifamily lease-up projects.
• Hands-on exposure to AI tools, marketing automation, and modern digital marketing practices.
• Collaborative work with cross-functional teams and an opportunity to influence occupancy and marketing outcomes.
• A varied role covering digital marketing, branding, automation, analytics, and operational planning.
• Opportunity to deepen expertise in multifamily real estate marketing while contributing to business growth.

Additional information

This position is advertised on behalf of a partner company, which handles applications and all subsequent hiring steps. The final selection process, including interviews and assessments, is managed by that employer’s internal team.

Data privacy and hiring process

By applying, you agree that the recruiting platform may process your personal data for candidate evaluation and share relevant details with the hiring employer under applicable data protection rules, including GDPR, on the basis of legitimate interest and pre-contractual measures.

AI tools may be used to support parts of the recruitment process, including resume review, application analysis, and the identification of potential inconsistencies or verification signals. These tools assist the recruitment team but do not replace human judgment, and the final hiring decision is made by people.