Lead, Global Jordan Streetwear Brand Management

About NIKE and Jordan Brand

NIKE, Inc. stands not just as an athletic outfitter but as a hub for innovation, creativity, and progression. Embracing diversity and imagination, the company fosters an environment where talents and passion come together to challenge limits and create extraordinary outcomes. Jordan Brand, rooted deeply in basketball heritage as a tribute to Michael Jordan, symbolizes the pinnacle of performance and a relentless pursuit of excellence. The brand encompasses creative teams across merchandising, product branding, sports marketing, and sales to deliver footwear and apparel that empower athletes on and off the court.

Role Overview

The Global Jordan Streetwear Brand Lead, based in Beaverton, will play a pivotal role in aligning Jordan Brand with streetwear communities worldwide. This position demands an acute understanding of streetwear culture and its crossover with sports and fashion. The Brand Lead will handle the strategic brand planning and drive excellence within the Global Marketing team, working closely with the Global Director of Streetwear to expand business and deepen consumer engagement globally.

Key Responsibilities

• Drive the execution of global streetwear consumer plans, supporting both annual and seasonal marketing strategies.
• Facilitate consumer insights acquisition by tracking cultural trends and integrating them into marketing initiatives.
• Coordinate cross-functional collaboration using the Consumer Code process to ensure alignment among key stakeholders.
• Integrate product offerings into seasonal marketing programs effectively.
• Oversee the development and deployment of marketing assets across various channels.
• Manage campaign progress evaluation including assessment and reporting activities.

Collaboration and Reporting

The position reports directly to the Global Brand Director of Streetwear and involves working alongside other Global Brand Management Directors and Managers. Collaborations span various internal teams including Streetwear, Energy and Brand Initiative Brand teammates, Operations and Planning, Brand Creative, Retail Marketing, Digital and Social, Integrated Media and Communications, Sports & Entertainment Marketing, Geo and City Marketing Teams, Merchandising, and Product Management.

Qualifications and Competencies

• Bachelor’s degree in Marketing, Business, Communications, or an equivalent combination of education, experience, and training.
• A minimum of 5 years in consumer marketing or related retail and/or digital brand marketing roles.
• Strong passion for Jordan Brand with a profound knowledge of streetwear, basketball culture, and fashion on a global scale.
• Commitment to inclusivity, respect, and embracing diverse perspectives.
• Excellent written and verbal communications capabilities.
• Proven track record in team collaboration and leadership of initiatives and projects.
• Ability to creatively strategize while maintaining organizational structure and discipline in a dynamic and ambiguous environment.
• Energetic, positive, and cooperative personality with great attention to detail.

Functional Skills and Attributes

• Project management expertise and asset handling skills.
• Creativity and inspiration in marketing concepts.
• Digital and retail channel comprehension and product knowledge.
• Strong enthusiasm and insight into streetwear consumers.

Additional Information

NIKE offers accommodations during the interview process, including accessibility tools and support for candidates with disabilities. Interested applicants can request needed accommodations to ensure a smooth recruitment experience.