Lead, Digital Marketing Always On Brand Manager APLA

About the Role

We are searching for a Lead Digital Marketing Always On Brand Manager for the Asia Pacific & Latin America (APLA) region—a passionate individual driven by sport and an obsession with product. This role involves crafting digital marketing campaigns that consistently engage athletes throughout the year. You will support marketing initiatives across Nike’s key franchises and significant consumer periods like Back-to-School and Holiday Gifting.

The ideal candidate possesses strong expertise across digital, retail, product marketing, and campaign management. You thrive in collaborative settings that merge creativity with data-driven strategies to build solid, insight-based marketing plans. Your role will be key in defining brand identity and stimulating demand through Nike Direct channels.

Key Responsibilities

• Lead Always-On marketing initiatives end-to-end, converting product campaigns and consumer moments into integrated consumer experiences across digital and physical platforms.
• Guide cross-functional teams through planning and execution to ensure flawless marketplace delivery.
• Develop seasonal Always-On marketing strategies and storytelling toolkits by leveraging knowledge of creators, cultural trends, and emerging consumer behavior to boost digital and hybrid engagement.
• Build alignment and foster collaboration with Brand Marketing, Merchandising, Creative, Digital, Geo, Territory, and Global teams, ensuring cohesive product storytelling and marketplace experiences.
• Provide guidance and feedback to creative partners throughout the production process, including support for photography and video/film from pre-production to post-production phases.
• Effectively communicate ideas and strategic concepts with clarity to stakeholders and leadership.
• Drive innovation by proactively seeking new opportunities within the marketing landscape.
• Maintain a critical eye for detail and visualization of creative concepts to deliver outstanding execution.

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, or a related field, or an equivalent combination of education and experience.
• Over 5 years of experience in digital marketing or similar disciplines.
• Proven ability to collaborate effectively with Brand Marketing, Brand Planning, Merchandising, and Creative teams.
• Experience in developing seasonal marketing briefs.
• Excellent skills in communication and presentation.
• Capability to manage creative processes in a fast-paced and ambiguous environment, balancing creativity with organization.
• A collaborative approach that welcomes diverse perspectives.
• Professional marketing experience within sportswear, running, or related sports sectors.
• Willingness and ability to travel domestically roughly once every three months.

Work Location and Schedule

The position is located at Nike’s global campus in Beaverton, Oregon. The role follows a four-day in-office workweek from Monday through Thursday, with Fridays optional to work either from the office or home.

Accessibility and Accommodations

Nike is committed to ensuring a fair interview process with accommodations such as screen readers, sign language interpreters, accessible interview locations, closed captioning, and other reasonable modifications available upon request.