Kids and Family Social Media Manager

About the Role

At Netflix, our goal is to entertain the world by pushing storytelling boundaries and melding creativity with cutting-edge technology. We seek a strategic and innovative Social Manager to oversee the social media strategy for Netflix’s Kids & Family content. This position requires a deep understanding of children and parents' media engagement habits—how children interact with content and how parents decide what the family watches—and the ability to engage both groups effectively across multiple platforms.

Key Responsibilities

• Manage the ongoing Kids & Family brand presence across platforms including YouTube, TikTok, Instagram, Facebook, print, podcasts, web, and email. This includes monitoring platform trends, algorithm changes, and audience preferences, programming content with agency partners, and making data-driven decisions.
• Lead social media campaigns for child-focused titles, handling everything from strategic planning to execution and cross-department coordination from campaign inception to post-launch.
• Analyze internal and external data to continuously refine social media strategies, measure performance, and swiftly adapt approaches based on insights.
• Collaborate with internal teams such as Title Marketing, Publicity, Content Development, and Regional teams to ensure social media efforts align with broader initiatives and clearly communicate social media’s impact.

Required Skills and Experience

• Over 7 years’ experience in kids and family marketing, with significant expertise in social media platforms, especially YouTube.
• In-depth knowledge of children’s and parents’ engagement with entertainment formats like games, series, and films, and familiarity with their preferred platforms.
• Track record managing always-on programming, strategic channel development, and building audience growth across multiple platforms.
• Expertise in YouTube’s ecosystem for kids’ media, prioritizing quality and safety while growing and retaining audiences.
• Proven experience working with creative agencies, including briefing processes, creative review, and timeline management.
• Strong analytical skills allowing for effective interpretation of data to drive actionable plans.
• Exceptional cross-functional communication and presentation skills, including the ability to advocate for social strategies and incorporate feedback effectively.
• Ability to juggle multiple campaigns, initiatives, and platform responsibilities simultaneously.
• A genuine respect for and enthusiasm about Netflix’s culture.

Compensation and Benefits

This role offers an annual salary range between $177,000 and $306,000. Netflix’s compensation structure allows employees to choose a mix of salary and stock options annually. Benefits include comprehensive health plans, mental health support, 401(k) plan with employer match, stock option program, disability coverage, health savings accounts, family-forming benefits, life and injury benefits, paid leaves, and flexible time off policies.

Additional Information

Netflix is committed to diversity and inclusion, providing accommodations for disabilities or other needs during the hiring process. They maintain a non-discrimination policy covering race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender identity, age, disability, medical condition, pregnancy, genetics, marital status, and military service.