Junior PR Specialist (m/w/d)
Greater Munich Metropolitan Area · Full Time
1 applicant
- Experience
- 4+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Education
- Communications, PR, Journalism or related degree
- Eligibility
- Candidates with a completed degree and at least 4 years of relevant experience in fashion or lifestyle PR, communications, or a similar field, preferably in an agency or international company, may apply. Strong knowledge of the German and Austrian media environment, social media, and the influencer…
- Resume
- Required to apply
Where you'll work
Job description
About the Company
Giorgio Armani is an internationally recognized fashion and luxury goods house headquartered in Milan. The brand is synonymous with Italian style and timeless design, and as an owner-managed business it develops and sells fashion and lifestyle products around the world.
Role Overview
The company is looking for a Junior PR Specialist to join its in-house Public Relations & Communications team in Munich immediately. In this position, you will help strengthen the brand presence of Giorgio Armani across Germany and Austria through coordinated communication and PR initiatives.
Key Responsibilities
- Increase awareness of the Giorgio Armani brand in Germany and Austria through targeted public relations and communications activities.
- Ensure a consistent brand-aligned presence across print, digital, and social media channels.
- Build, maintain, and grow relationships with journalists, stylists, influencers, and opinion leaders.
- Independently plan, organize, and support PR events, store openings, collection launches, and editorial projects in close cooperation with local and international partners.
- Take ownership of full sample coordination in close alignment with the headquarters in Milan.
- Support influencers, talents, and VIPs, and manage the social media area including influencer mapping, advisory support, relationship management, reporting, and collaborations.
- Prepare reports, presentations, and editorial content.
- Plan, organize, and accompany local PR events.
- Implement global PR guidelines to ensure unified brand communication.
Requirements
- A completed degree in communications, public relations, journalism, or a related field.
- At least 4 years of relevant professional experience in the fashion or lifestyle industry, ideally gained in an agency or an international company.
- Strong knowledge of the media landscape in Germany and Austria, including print, online, and social media.
- A creative and proactive personality with a strong sense for fashion and lifestyle trends.
- Good familiarity with the German influencer and talent scene, plus confident use of social media platforms.
- Independent, well-structured working style combined with teamwork and a high level of commitment.
- Fluent business-level German and English; Italian is an advantage.
- Confident in MS Office; experience with industry tools such as Launchmetrics is a plus.
Benefits
- Work for an established, Italian, owner-managed company in the luxury sector with a friendly atmosphere and flat hierarchies.
- Enjoy very attractive employee discounts.
- Support for work-life balance through a modern time-tracking system, EdenRed, discounted sports offers via Wellhub, and Corporate Benefits.
- A monthly public transport subsidy to support sustainable commuting.
Equal Opportunity
Diversity is an important part of the company culture. Giorgio Armani is committed to a workplace built on respect, appreciation, and equal opportunity. Applications from all qualified candidates are welcome, and hiring decisions are made solely on the basis of skills, potential, and professional suitability.