Junior Marketing Specialist

About the Role

Dexian is seeking a motivated Junior Marketing Specialist to support the Everyday Banking Marketing team in downtown Toronto. This 12-month contract position involves designing and implementing comprehensive marketing campaigns that drive customer acquisition, enhance customer experience, and foster business development. The ideal candidate should be adept at project coordination within fast-paced, collaborative environments, effectively liaising with diverse teams and external agencies.

Key Responsibilities

• Plan and execute integrated marketing campaigns targeting Everyday Banking customer acquisition efforts.
• Establish tactical campaign strategies aimed at maximizing revenue and improving customer engagement.
• Collaborate closely with internal stakeholders and external creative and media agency partners to deliver impactful marketing activities.
• Manage creation of advertising, promotional, communication, and merchandising collateral.
• Maintain brand uniformity across all marketing platforms, media, and customer touchpoints.
• Develop frameworks for monitoring campaign effectiveness through measurement and tracking.
• Ensure all marketing endeavors meet corporate governance, regulatory compliance, and brand standards.
• Discover innovative marketing opportunities and propose creative solutions.
• Simultaneously handle multiple projects, meeting deadlines and business goals efficiently.
• Apply critical judgment to overcome marketing and campaign-related issues.
• Adhere to risk management protocols ensuring campaigns conform to organizational policies and regulatory guidelines.

Required Skills and Experience

• 2 to 4 years of marketing experience focused on campaign planning and execution.
• Knowledge of integrated marketing strategies and project management principles.
• Competence in tracking and reporting campaign performance.
• Proven ability to manage stakeholders and work cross-functionally.
• Experience managing advertising and promotional campaigns with attention to brand compliance.
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.

Preferred Expertise

• Background in financial services or banking sector marketing.
• Familiarity with customer acquisition marketing tactics.
• Experience collaborating with external advertising or creative agencies.
• Hands-on experience executing both traditional and digital marketing campaigns.
• Skills in marketing analytics and campaign optimization.

Additional Valuable Experience

• Exposure to retail or consumer banking product marketing.
• Knowledge related to merchandising and promotional marketing.
• Understanding of risk management in regulated marketing environments.

Soft Skills

• Excellent communication abilities, both verbal and written.
• Strong analytical thinking and problem-solving skills.
• Outstanding organizational and project management capabilities.
• Creative and innovative mindset.
• Collaborative with excellent relationship-building skills.
• Ability to work independently with minimal oversight.
• Strong influencing and stakeholder management skills.
• Adaptability and multi-tasking aptitude.

Work Schedule

Monday to Friday, 9:00 AM to 5:00 PM.

About Dexian

Dexian is a prominent staffing, IT, and workforce solutions provider operating globally with more than 12,000 employees across 70 locations. Formed in 2023 through the merger of DISYS and Signature Consultants, Dexian connects talent, technology, and organizations to deliver transformative results. The company is a leading minority-owned staffing firm in the U.S. and offers a variety of brands including Dexian DISYS, Signature Consultants, Government Solutions, Talent Development, and IT Solutions. Dexian embraces equal opportunity employment policies, recruiting without discrimination based on race, religion, gender, age, or other protected attributes.

Equal Opportunity Employer Statement

Dexian values diversity and inclusiveness by providing equal employment opportunities regardless of race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.