Junior Campaign & Paid Media Executive - Video Games

About Player Found

Player Found is a specialist influencer marketing agency that partners with video game publishers and entertainment brands worldwide. The agency focuses on creator-driven campaigns that emphasize authentic engagement, backed by structured operations, data analysis, reporting, and transparent client communications. As the agency grows, it is expanding its offerings into paid retargeting, especially through Google Ads, to enable publishers to more effectively target and re-engage relevant gaming audiences.

Role Overview

We are seeking a Junior Campaign & Paid Media Executive to join our Campaigns Team. This entry-level position is ideal for an individual at the early stage of their marketing career who has a passion for gaming, content creators, online communities, and paid digital marketing. The role involves facilitating the delivery of organic creator-led campaigns alongside helping to develop and manage paid retargeting activities. Prior exposure to Google Ads, paid retargeting, paid social, or agency digital marketing experience would be beneficial, though senior-level expertise is not required.

Key Responsibilities

• Assist in building and managing lists of creators and influencers for gaming campaigns.
• Conduct research on gaming creators, focusing particularly on the indie gaming sector.
• Compose outreach copy, follow-up emails, and other campaign-related communications.
• Schedule and track email outreach and maintain communication flow.
• Monitor creator responses, campaign status, and deliverables.
• Organize campaign details including timelines, briefs, links, and assets.
• Support the compilation of campaign updates, reporting, and client correspondence.
• Collaborate closely with internal teams to ensure accurate and timely campaign execution.
• Develop an understanding of client objectives, campaign targets, and success measurements.
• Support setup, monitoring, and optimization of paid retargeting campaigns via Google Ads.
• Manage Google Ads activities aligned with campaign briefs.
• Handle audience lists, campaign materials, tracking links, and performance data.
• Assist in reporting paid campaign outcomes and identifying areas for improvement.
• Integrate paid retargeting efforts with broader creator-led campaign goals and share insights within the team.

Candidate Profile

• Genuine interest in video games, gaming content creators, and online communities.
• Basic familiarity with Google Ads, paid retargeting, or other forms of paid digital marketing.
• Keen to understand how paid media supports comprehensive marketing campaigns.
• Highly organized, detail-focused, and dependable.
• Comfortable performing structured and repetitive operational tasks.
• Excellent written and verbal communication skills.
• Confident interacting professionally with clients, content creators, and colleagues.
• Proactive, solution-oriented, and quick to acquire new skills.
• Competent using spreadsheets, campaign trackers, briefs, performance metrics, and links.
• Aspired to develop into more client-facing campaign roles over time.

Additional Experience That Strengthens Candidacy

• Hands-on experience with Google Ads.
• Background in running paid retargeting campaigns.
• Familiarity with agency-side digital marketing dynamics.
• Exposure to paid social, programmatic, or performance marketing channels.
• Experience in video game, entertainment, creator, influencer, or community-focused campaign environments.
• Skill in drafting marketing copy, outreach messaging, or campaign communications.
• Working knowledge of gaming audiences, influencer databases, and creator lists.
• Understanding of indie games, gaming communities, and platforms like Steam, YouTube, Twitch, TikTok, and Discord.

Why Join Player Found?

• Opportunities for career progression within a growing organization.
• Hands-on experience managing campaigns from the outset.
• Exposure to both organic creator-led and paid retargeting campaigns.
• Ability to contribute to the development of a growing paid media offering within the agency.
• Engagement with video game publishers, entertainment brands, and gaming creators.
• Chance to build client-facing expertise over time.
• A collaborative, open-plan office environment in central London.
• Flexible personal development and career growth support.
• Monthly social events and one additional day of annual leave per year of service.
• No enforced office dress code.

Additional Information

This is a practical, hands-on role with training and clear opportunities for progression. While prior experience in the games industry is advantageous, a strong passion for gaming is essential. The position requires physical attendance at the London office five days a week.