Insights Strategist

Overview

The Insights Strategist plays a pivotal role in supporting Finch Brands' clients by delivering high-quality research inputs and results. This position acts as the primary executor for both quantitative and qualitative research projects, including designing research tools, performing analysis, and producing insightful deliverables.

Key Responsibilities

• Design research methodologies, perform data analysis, and develop reports, including questionnaire creation, survey setup, data processing such as crosstabulations and coding, and crafting compelling PowerPoint presentations to communicate findings effectively.
• Collaborate closely with account leadership to ensure deliverables meet high standards with meticulous attention to detail.
• Oversee the full cycle of research project execution, managing deadlines and ensuring timely completion despite tight schedules.
• Senior strategists engage with more complex projects and client interactions, while manager-level strategists operate with greater independence and minimal supervision.

Qualifications

• Bachelor’s or Master’s degree in business, marketing, advertising, sociology, statistics, or related fields.
• Between one and two years of professional experience in market research on either the client or supplier side.
• Proficient in statistical software such as Excel, SPSS, MarketSight, R, or Q to conduct rigorous data analysis.
• Experienced in designing, drafting, and programming research instruments for both qualitative and quantitative studies.
• Strong understanding of quantitative techniques including significance testing, crosstabulations, weighting, cluster analysis, TURF, and MaxDiff.
• Competent in qualitative research methods such as coding.
• Excellent storytelling skills with advanced PowerPoint abilities to create visually compelling and data-driven presentations.
• Skilled in visual representation of data through charts, diagrams, and conceptual graphics.
• Effective self-management and prioritization of evolving project demands.
• Keen focus on aligning research inputs and outcomes with the client's business goals.
• Motivated to explore innovative research methods and continuously deepen insight into consumer behavior and business impact.
• Strong project management capabilities to handle several research assignments concurrently.