Insights Manager

Role Overview

The Insights Manager at Finch Brands plays a pivotal role in driving market research for a diverse portfolio of online insight communities. This position acts as the key resource for managing both quantitative and qualitative research projects, encompassing research design, analysis, and crafting compelling deliverables. It is suited for an individual with 3-4 years of practical experience in consumer or customer research, who can effectively handle multiple clients and apply rigorous analysis with a strategic mindset to support business decisions across various industries.

Core Responsibilities

• Oversee full-cycle research processes including designing studies, survey programming, managing data collection, analyzing results, and generating insights presentations.
• Produce and refine research instruments such as questionnaires and moderator guides, perform coding and cross-tabulation analysis, and develop persuasive PowerPoint presentations to convey findings.
• Assist account leaders by delivering thorough, high-quality research outputs with careful attention to detail.
• Engage in complex statistical methods including cluster and driver analysis and regression modeling to support advanced research initiatives.

Qualifications and Skills

• Bachelor’s or Master’s degree in market research, analytics, statistics, business, marketing, psychology, or related fields.
• 3-4 years in a data-oriented role either from the client or supplier perspective, with proven multi-tasking abilities in dynamic environments.
• An analytical mindset capable of synthesizing data into meaningful, strategic insights.
• Proficiency in statistical software like SPSS, MarketSight, Excel, R, or Q, with a solid understanding of quantitative techniques such as significance testing and data weighting.
• Experience in designing and programming questionnaires along with expertise in quantitative research methodologies.
• Exceptional presentation skills, including crafting data-driven stories and visually effective charts and diagrams using PowerPoint.
• Strong self-management skills with the ability to prioritize competing demands efficiently.
• Commitment to quality assurance and accuracy throughout research projects.
• Curiosity toward innovative research methods and a desire to link consumer insights directly to business objectives.
• Effective project management skills to juggle multiple research assignments simultaneously.
• A proactive and growth-focused attitude with excellent teamwork and collaboration abilities.

Candidate Profile

• A self-motivated individual with a strong drive to take initiative and lead projects.
• A dedication to continuous personal and professional growth, stepping beyond comfort zones to acquire new skills.
• Detail-oriented with a high standard for work excellence.
• Adaptable, quick learner who works collaboratively and supports colleagues.
• Genuine interest in brand dynamics and delivering actionable business outcomes.

About Finch Brands

Finch Brands is an established brand consultancy dedicated to helping brands succeed through insight, intuition, and creativity. Founded in 1998, the company has a rich history working with renowned brands like David’s Bridal, IKEA, Campbell Soup, Kimberly-Clark, Urban Outfitters, and Target. Their team brings deep experience in brand building and market strategy, delivering impactful solutions when it matters most.