Influencer Marketing Coordinator

About M Booth

M Booth is a culture-driven communications agency focused on courage, innovation, and humanity as the foundation of its work. The agency crafts pioneering campaigns for renowned brands by blending social evolution awareness, genuine storytelling, and digital culture expertise. Operating with a hybrid workforce under the "Be IRL" philosophy, they empower talented individuals regardless of their work location.

Role Summary

The Influencer Marketing Coordinator position appeals to individuals deeply connected to pop culture and social media platforms like TikTok and Instagram. This role involves spearheading influencer marketing efforts from identifying creators to executing and reporting on campaigns that make a cultural impact.

Responsibilities

• Support the full cycle of influencer marketing strategies, ensuring content aligns with brand messaging and meets deliverable deadlines.
• Discover and engage influencers, negotiate contracts, onboard talent, and nurture ongoing relationships with creators and their agencies.
• Monitor cultural and platform developments including FTC regulations, trending topics, and competitor activity to leverage opportunities for clients.
• Track campaign performance metrics, interpret data insights, and contribute to refining future marketing strategies.
• Collaborate seamlessly with account teams to develop innovative creative ideas and deliver cohesive campaigns.

Candidate Profile

• Possess between zero to two years of experience in influencer marketing, social media marketing, or digital marketing domains.
• Demonstrate strong familiarity with platforms such as Instagram, TikTok, YouTube Shorts, Pinterest, and Snapchat.
• Exhibit a passion for pop culture, current events, and content creator trends.
• Excel in verbal and written communication, pay meticulous attention to detail, and manage projects efficiently.
• Work well in team settings, thrive in dynamic environments, and handle multiple priorities skillfully.
• Hold a bachelor's degree in Marketing, Communications, Public Relations, or related disciplines.

Benefits & Professional Growth

• Inclusive workplace culture valuing courage, innovation, respect, and humanity.
• Access to career development and professional growth initiatives.
• Comprehensive health and wellness plans covering employees and their families.
• 401(k) savings plan and Flexible Spending Accounts available.
• Paid holidays, unlimited paid time off including personal, sick, and vacation days, and Summer Fridays.
• Additional perks like family leave, well-being programs, and commuter benefits.
• Annual salary ranging from $45,000 to $48,000 USD.

Work Policy and Location Details

The company emphasizes hybrid working arrangements, expecting employees near the New York City area to participate in person roughly two days weekly, which may include office, client sites, travel, or event attendance. Remote applicants are welcome if residing in specific states within the United States, but occasional in-person attendance for meetings or events is required even for remote workers.

Equal Opportunity Employer Statement

M Booth & Associates welcomes applicants regardless of race, color, religion, age, gender, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.