Industry Operations Lead - Global Accounts

About the Team

The Global Accounts team is pivotal in forging and managing strategic partnerships between TikTok and some of the largest advertisers and brands worldwide. This team supports major global advertisers to achieve growth through innovative strategies and collaborative initiatives.

Role Overview

We seek a strategic, data-oriented, and commercially perceptive leader to anticipate and meet the evolving demands of top-tier Global Accounts advertisers, particularly in Beauty, FMCG, and Tech sectors across APAC and METAP regions. This role involves delivering comprehensive analysis, creating marketing and commerce strategies, and implementing measurable solutions that foster sustained growth.

The successful candidate will be a consultative thought-leader with strong commercial insight, adept at helping clients meet their marketing and business goals within a fast-changing landscape. Close collaboration with sales and cross-functional teams is essential to provide well-rounded solutions integrating platform, vertical, and regional expertise.

Key Responsibilities

• Support advanced Global Accounts advertisers in sectors such as Beauty, FMCG, and Technology across APAC and METAP regions.
• Identify and analyze major growth opportunities aligned with advertisers’ short- and long-term business and marketing aims.
• Develop strategic, actionable frameworks and solutions collaboratively with internal sales and cross-functional teams as well as external global and regional stakeholders.
• Design and implement experimental marketing and media initiatives enabling advertisers to explore new approaches and business models that stimulate growth.
• Drive and scale initiatives and programs throughout the year by aligning with internal and external stakeholders to meet revenue priorities and generate insights from product usage, markets, clients, and brands.
• Contribute to shaping the strategic direction of the Global Accounts team using account and market insights for both immediate and future planning.
• Engage directly with clients through consultative selling, relationship building, and influencing decision-makers using data-driven insights across organizational levels.

Required Qualifications

• Over 10 years of experience in account management, client solutions, business development, digital marketing, product, consulting, communications, or internet technology.
• In-depth understanding of media landscapes, brand development, marketing, and commerce for major global brands operating within the region.
• Proven ability to conceptualize and execute initiatives from inception that have significant impact on business outcomes and organizational performance.
• Strong data skills for gathering, analyzing, and presenting insights to identify actionable steps to improve business performance.
• Solid knowledge of tracking, attribution, and measurement methodologies including experience with GA4, mobile measurement partners, pixel implementation, Brand Lift Studies, and basic troubleshooting.
• Exceptional communication and presentation skills complemented by strong interpersonal abilities.

Preferred Attributes

• A proactive and positive mindset with a commitment to growth and learning.
• Adaptable team player who thrives in fast-paced, often ambiguous environments.
• Highly organized and self-driven, comfortable both supporting team members and leading engagements with senior stakeholders.
• Experience with performance advertisers and understanding their challenges and motivators is advantageous.
• Background in e-commerce and creative or brand strategy considered a plus.

About TikTok

TikTok is a global leader in short-form mobile video content, with a mission to inspire creativity and bring joy. Headquartered in Los Angeles and Singapore, TikTok also has offices across major international cities including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

At TikTok, our innovative platform supports authentic self-expression and connection, powered by diverse global teams. We embrace curiosity, humility, and aim to make meaningful impact in a rapidly evolving tech landscape. Challenges inspire us to innovate and grow collectively with an 'Always Day 1' philosophy, striving for breakthrough achievements for our company and users.

Diversity & Inclusion

We are dedicated to fostering an inclusive environment where diverse skills, experiences, and perspectives are celebrated. Our mission to inspire creativity and bring joy is supported by a workplace that reflects the global communities we serve.