Head of User Acquisition

Position Overview

This role is for the Head of User Acquisition, based in Ireland, focusing on leading paid user acquisition strategies for a fast-growing direct-to-consumer subscription product. The position involves full ownership of performance marketing efforts, budget management, and team leadership across diverse paid channels. Collaboration with product, creative, and analytics departments is key to enable data-driven decision making and improve campaign outcomes continuously. This is a fully remote role offering considerable influence on long-term acquisition strategy and career growth in an international setting.

Key Responsibilities

• Develop and implement comprehensive user acquisition strategies on platforms including Meta, Google, TikTok, Snapchat, Pinterest, and others.
• Create scalable operational processes, standard procedures, performance metrics, and testing frameworks to support sustainable expansion.
• Lead recruiting, onboarding, mentoring, and evaluating a team of User Acquisition Managers.
• Oversee large media budgets while optimizing customer acquisition costs and maximizing advertising return on investment.
• Design acquisition plans informed by metrics such as customer lifetime value, acquisition cost, retention rates, onboarding conversion, and revenue per user.
• Work with analytics teams to enhance attribution models, reporting frameworks, and ensure data-driven marketing decisions.
• Manage experimentation programs, including A/B testing, creative enhancement, channel diversification, and entering new international markets.
• Coordinate with product, creative, and leadership teams to align marketing initiatives with overall company business objectives.
• Maintain strategic partnerships with advertising platforms and external vendors to improve marketing effectiveness.

Qualifications and Experience

• Minimum of 5 years in performance marketing, particularly in user acquisition for direct-to-consumer subscription offerings.
• Proven track record managing expansive paid acquisition campaigns across multiple digital platforms.
• Experience handling significant marketing budgets with accountability for campaign profitability and ROI.
• Expertise in designing and implementing scalable marketing processes, reporting systems, and testing methodologies.
• Leadership experience in mentoring and managing user acquisition teams successfully.
• Comprehensive understanding of paid social, search, and display advertising across platforms including Meta, Google, TikTok, Pinterest, and Snapchat.
• Strong analytical skills with proficiency in tools such as Google Analytics, Tableau, Excel, SQL, or equivalent business intelligence software.
• Excellent leadership, communication, and organizational skills, capable of thriving in remote and cross-functional teams.
• A proactive, results-driven approach with practical problem-solving skills in performance marketing contexts.

Benefits

• Work entirely remotely with flexibility on location.
• Unlimited paid vacation to support work-life balance and well-being.
• Paid national holidays.
• Provision of a company MacBook to eligible employees.
• Flexible independent contractor arrangements offering autonomy and location freedom.
• Opportunity to grow within a rapidly expanding international enterprise with clear career pathways.
• A leadership role with substantial responsibility and influence over strategic business directions.